The launch of a new brand of toothpaste in Malaysia has been met with uproar, with consumers calling it crude. The Consumers Association of Penang told the New Straits Times that Oral-Me had sexual connotations.

"It should not be allowed in the market. I wonder what the people in charge had in mind when they came up with the name," said Hatijah Hasim, the group's research officer.

Rumours of an alleged pending sister brand of dental floss called Tie Me, Tie Me Down are just that.