New competitor for Google search hasn’t found itself yet

A couple of ex-Google brains think they can beat Google at its oldest game. I think there are a couple things that will make that more difficult than they hoped. Apparently, I'm not the only one.

First off, the name: Cuil.com. It’s “supposed” to be pronounced cool.com, but most people I’ve talked to have to talk about it before they come to that conclusion (kweel.com and coo-eel.com most often coming up) And if you have to talk about it, then it’s not very clear (or cool).

Secondly, their search: Cuil.com has an interesting way of displaying your search results, but it has a ways to go to get the relevance that Google has. Supposedly they index billions more sites than Google, but that doesn’t mean much when the sites you find aren’t relevant to what you searched.

Google is a very large incumbent and if Cuil hopes to have a chance at toppling them from the search-engine throne they need to first find themselves. On a search for Cuil, on Cuil.com they didn’t even rate the first page.