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City of Vancouver forces W2 Media Arts Centre to leap another hurdle

By Nate Medd 

W2 Media Arts Centre—an ambitious initiative bringing together a range of arts and Downtown Eastside service organizations under one roof for dynamic collaborations and events—has a new hoop to jump through.

Before moving in to the space it was awarded in a competitive process in 2006 by the Woodward's Community Advisory Committee and Vancouver city council, it will have to compete a second time for a street-level section of its floorplan. 

A cafe at Woodward's that W2 created and designed is again being offered up in a public request for proposals by the City of Vancouver as a social-enterprise opportunity. 

At City Hall, concern has arisen over W2's limited formal business expertise toward managing its entire space, an amenity drawn from the project's developer, Westbank. 

As designed, the cafe represents W2's welcome mat, a public entrance connecting its two separate interior spaces. 

Over the past 14 months, it was designed with the support of the City of Vancouver's real estate services department, with a draft business plan developed by SFU students with W2 staff and volunteers.

The cafe would serve as a social enterprise, employing an expected 12 Downtown Eastside residents, drawing traffic into W2's interior spaces, and helping mix the new Woodward's population with existing Downtown Eastside residents. 

Importantly, the cafe would also generate revenues to subsidize W2's public programs and operating costs on the part of its space that hasn't been witheld.

In initiating an innovative, shared hub for some of Vancouver's more important nonprofit organizations, W2 has demonstrated its perseverence and ability to learn on the job throughout the development process. 

If we agree that W2 was awarded its place at Woodward's fairly in the first place, and that the cafe forms a vital part of its business and programming plan, let's hope this new competition confirms it as the most-deserving tenant. The development, the neighbourhood, and the participating organizations will all benefit.

 Nate Medd is a resident of the Downtown Eastside.

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J
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Although W2's initiative is great - what better way to create a community then by giving people as space to learn, share and create? However, I do not think, even with the coffee shop that W2 would be able to facilitate all of their public programs, along with buying the equipment, furniture and marketing tools to promote their programs. If they get the cafe - it would take a couple of months for it to generate any sort of buzz and start making steady money (with steady traffic) which is a stepping stone for any new business, Secondly, if they do have public access programs for artists and others, how is W2 going to go about making sure that none of their property gets damaged, equipment gets stolen and much more. Is there going to be 24/7 staff on deck making sure everything is secure? Those are just some of the main questions that I can bring up in reference to W2's initiative - but I def think they do not have a strong enough financial and staff backbone to strongly facilitate their initiative. Thus, I believe the space should go to someone who can guarantee stability and success in using the space.
 
randyk
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the best laid plans of olympic villages (O.V.)...bailed out by the city, the people bearing the burden for the corporate. Isn't it time the city placed its support behind the people? In a worst case scenario, which I doubt because of the honourable nature of W2, we'll again (the city, the people) be able to bail ourselves out, this time for ALL our benefit, not just the corporate stakeholders as in O.V. That's the worst case scenario. The honourable thing would be to respect the original agreement.
 
MK
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I am just guessing here, but what W2 wants to do and what the Woodwards clientel wants are two different things.

Even if, by a miracle, W2 gets to work as intended by the visionaries I give it six months before you see W security guards keeping the "area clean".

For the people already in the DTES and the ones that really do need these kinds of environments the development never was good news, all it does is cut deeper into an already very compressed space which will result in them being squeezed even more.
 
eh
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From what I've read in the media, and gleaned from their website, the W2 group has the kind of passion and commitment to community that is needed to secure the success of the Woodward's development. Before making a judgment, the City should give them a chance to prove themselves. I for one would be more inclined to patronize an artist-run cafe than a some generic, multinational franchise -- wouldn't you?
 
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