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With Shortcovers, Indigo charts different course than Amazon, Barnes & Noble
This week has been a fairly big one for electronic books in Canada. There was Amazon.com’s announcement that we’re finally able to order the Kindle in Canada. And, on November 16, Canadian company Indigo Books & Music, which owns Chapters, began publicizing its own e-book service.
Shortcovers is interesting. Unlike other e-book moves by print-book retailers, Indigo is not selling its own device but instead making books available on smartphones, computers, and Sony’s e-book readers. Both Barnes & Noble and Amazon felt the need to create their own reading devices to help them sell electronic books, and it’ll be interesting to see if Indigo’s approach will have as much or more success than its American counterparts.
What is clear is that the next year or two will be vital in deciding whether there is going to be a viable electronic-book market. The major stumbling block may be that we seem to be on the verge of a format war as Amazon’s, Barnes & Noble’s, and Sony’s e-book stores all offer different copy-protected formats which only work with their own devices. Digital music managed to avoid such a war, despite Sony’s continued attempts to launch its own proprietary format, but home video had to endure the battle of Blu-ray Disc and HD DVD.



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Indigo did announce last June that it is to launch its own ereader within end 2009.
See the announce on this blog:
http://krisabel.ctv.ca/post/Exclusive-Indigo-To-Launch-E-Book-Reader-Dev...
Amazon is, as far as most of their statements have gone, making the Kindle to sell ebooks and it's almost a loss leader for the company to ensure that they're in control of the market when things move that way in the same way that Apple/iTunes is sort of the nexus for digital music right now. That Indigo is making the platform as... not "open" but as inter-compatable, as possible I think is interesting.
I do agree with Jim however. Currently Amazon.com has a much larger selection and better prices. However I would find it interesting to see how the selection diverges based on national lines. Are we going to see more books about hockey from Indigo, for example, given that more books on the subject are published in Canada than the US?
As for Canada it is still the chicken and egg coundrum. Will sales of digital books lead to the launch of new ereader devices or is it the launch of ereaders that will drive the ebook market?
I work for a French consultancy and I would be pleased to find estimates regarding the size of the Canadian ebook market. Booknet.ca does not issue ebook figures. Can anyone help me?
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