TransLink advertising limited to Olympic sponsors as 2010 Games near
TransLink buses are carrying advertisements only for Olympic sponsors.
Are you suffering from an overload of advertising by Olympic sponsors on the bus, SkyTrain, and practically everywhere there’s public transit?
Many regular advertisers on Metro Vancouver’s transit system have vanished, and their spaces have been taken up by companies who paid big bucks to be associated with the 2010 Winter Games.
TransLink spokesperson Ken Hardie told the Straight that it’s a common practice by Olympic organizers to obtain as much advertising space as possible in host cities.
In the case of TransLink, Hardie said Vanoc purchased all the available spaces, and then turned around and resold these to Olympic advertisers.
“It all worked into the overall contract that we have with Vanoc,” Hardie said in a phone interview, noting the deal is worth about $17 million.
The arrangement includes the extra transit services that TransLink is putting in during the Games. It covers additional hours, staff time, and other expenses.
Hardie maintained that TransLink isn’t losing advertising revenue with its deal with Vanoc.
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Comments
Maybe it is just a case of modern economists showing how things must be done to be hyper-efficient.
For now it looks like "Vanoc" got revenue that would have gone to Translink; or Translink undercharged, or "Vanoc"
underpaid.
Stephan
VANOC hasn't re-sold all the spaces since official sponsors won't buy them all (and they can't sell them to anyone else). So who ends up footing the bill for all the empty ad spaces you see on the buses and in the stations?
Since they're already paid for, why don't they put up some local art or donate the unused space to community groups.
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