When it came to promoting his company’s latest line of children’s active wear, Agoo Apparel vice-president Bob Sacallis didn’t want to go with the standard kids-wear campaign, in which unreasonably cute tots smile prettily for the camera. He wanted to do something a little different.
So he enlisted the help of the Green Men to promote Agoo’s spring 2010 collection, which will be on shelves in March. For the uninitiated, the Green Men are two anonymous full-grown men who sport head-to-toe body suits and cause quite a commotion as they cheer on the Canucks at home games. Since this Spandex-clad duo—who go by the names Sully and Force—came on the scene back in December of last year, their popularity among hockey fans has grown exponentially. But even so, the Green Men are undoubtedly some of the world’s most unlikely fashion models.
“I just thought there’d be no better way [to promote Agoo] because it’s so off-the-wall to have adults promoting kids’ clothes,” says Sacallis, who, along with his wife, Agoo designer and owner JB Owen-Sacallis, and the two Green Men, sat down with the Straight at an outdoor café in the heart of the Olympics festivities.
“Besides, making kids clothes isn’t really serious,” chimes in Owen-Sacallis. “It’s supposed to be enjoyable. You’re supposed to have fun with it.”
Which is exactly what the Green Men did at their photo shoot. Sporting very stretchy, child-sized clothing overtop of their green suits, they struck some yoga poses with ice skates in front of hockey nets and on snowboards (a concept that Sacallis admits is riffing on another company’s yoga-wear campaign). Demonstrating the brand’s elasticity, Sully and Force squeezed into Agoo’s ocean-blue Tackle track pants ($40). On top, Force wore a matching Indy track jacket ($48.50), while Sully showcased the Tackle short-sleeved T ($31.50). All are made from Agoo’s UV-protective, antibacterial, sweat-retardant, breathable, stain-resistant material—a wonder fabric that Owen-Sacallis developed with her own kids in mind.
“As a mom, it’s the ultimate in fabric,” she says. “It does everything. Kids can breathe. Kids don’t overheat. Kids can be sweaty. Kids can spit up and spill, and you just take a wet wipe and the stains come right out.”
The idea for such a functional line of clothing—which is carried by several stores in the Lower Mainland, including Jack & Lola (135 West 1st Street, North Vancouver), Baby’s World (6–3100 Woolridge Street, Coquitlam), and Crocodile (2156 West 4th Avenue)—came to Owen-Sacallis during one of her many mommy and me activities.
“When I was hanging out with my kids at gymnastics, I was looking around and all the moms were so comfortable in their lululemon and the kids were wearing pyjama bottoms or corduroys and jeans, where they couldn’t even climb up the slide. I just thought it’s so obvious that kids want to be comfortable and they want to be mobile.”
Which is exactly why the Green Men saw Agoo as a perfect fit for them.
“It’s just a product we got behind because their focus is kids being active, and we’re out there being active. Well, we kind of have to be—these suits are very revealing,” jokes Force, who, along with Sully, enjoys working with kids in his spare time. “So the whole concept of kids being active is kind of the message that we’ve been passing along to kids, even before we met up with Agoo. And then we kind of realized we’re essentially doing the same thing; why not join forces?”