It's easy to understand why Jane Danzo quit her position as chair of the B.C. Arts Council.

This year, the B.C. Liberal government seriously slashed funding to the arms-length council, leaving Danzo hanging.

In the last budget, Finance Minister Colin Hansen also announced $30 million in new arts-legacy funding over three years.

"Even after the announcement, the Board was not consulted for input, nor was it permitted to know the details as they were developed by ministry staff over a four month period," Danzo write in an August 16 letter to Tourism, Culture and the Arts Minister Kevin Krueger. "Meanwhile, the arts community struggled, some members with life-threatening uncertainty, as they reduced their programming, laid off staff and made poignant appeals to patrons and donors for further support. And the Board remained awkwardly silent until the government released more information about the Arts Legacy Fund."

Unfortunately for the arts community, Danzo chose to quit in the middle of August.

The public doesn't pay nearly as much attention to the news at this time. This means that the impact of her departure won't be nearly as great as it should have been.

Had Danzo chosen to quit while the legislature was in session in the fall, it would have attracted a great deal more media coverage.

The NDP would have picked up on the issue, peppering Krueger during question period.

And the reactions from others, including the Canadian Conference for the Arts, would have received more play.

Of course, there's no guarantee that Premier Gordon Campbell will recall the legislature this fall, given the public backlash against the harmonized sales tax.

But even if Danzo had waited until after Labour Day, more British Columbians would have noticed.

Timing is as important to politics as location is to real estate.

Campbell is probably secretly thrilled that Danzo quit in August because he knows the story is more likely to blow over at this time.

The next time the B.C. arts community wants to take a run at the B.C. Liberals for undermining arms-length funding of culture, it shouldn't take place in late summer.

Do it during the fall arts season when audiences and the rest of the public will take notice.

Follow Charlie Smith on Twitter at twitter.com/csmithstraight.