Telus has scrapped the $35 activation fee it was charging new wireless customers.
The Canadian telecom giant has also eliminated the $25 equipment-exchange fee renewing customers paid to buy a new mobile device.
But, starting on November 1, Telus will begin charging $10 for SIM cards, leaving customers with a "net upfront saving", according to a news release issued today (October 15).
Telus says it is the first of the "established brands" to get rid of activation fees.
“The wireless industry and competitive landscape have changed over the years and with that, our customers’ needs have evolved,” Brent Johnston, vice-president for mobility solutions at Telus, said in the release. “Our customers have told us they feel activation and renewal fees are unfair. We have been listening and that’s why we’re giving them exactly what they’ve asked for.”
It's unclear whether the company's Big Three competitors—Rogers and Bell Canada—will follow suit.
Telus boasts 7.4 million wireless subscribers.