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CanWest goes to Suzuki for greenwashing

By Charlie Smith

Stop the presses. The Fraser Institute–loving Vancouver Sun–which has been maligned for its previous coverage on climate change–has announced the appointment of David Suzuki as editor for a day.

How was CanWest able to strike a deal with Canada's marquee environmentalist? Fortunately, our crack team of sleuths has found a transcript of a conversation between Suzuki and Sun editor-in-chief Patricia Graham. We haven't confirmed its authenticity, so we can't guarantee its accuracy.

Patricia Graham: I have an offer. I want to make you editor of the Vancouver Slum, er Sun, for a day.

David Suzuki: That's terrific news. For years I've fantasized about firing whoever gave climate-change deniers so much space in your paper.

Graham: Say what?

Suzuki: You know–letting Fred Singer, Patrick Michaels, and Terry Corcoran spout their rubbish about global warming in the Sun's opinion pages. I've always suspected that your editorial-page editor, Fazil Mihlar, was responsible. He used to work at the Fraser Institute. I want to fire him.

Graham: David, you're not going to fire anybody at the Vancouver Sun.

Suzuki: Okay, then can I get climate experts like Andrew Weaver and myself to evaluate columns on global warming by Michael Campbell, Jon Ferry, and some of the other CanWest columnists?

Graham: We won't be reviewing any articles by writers in our chain.

Suzuki: Then why should I be editor of the Sun for a day?

Graham: We want to show how committed CanWest Global Communications Corp. is to a better planet.

Suzuki: Gimme a break. I've seen the editorials on Harper. You'll probably endorse him before the next election

Graham: Please be reasonable. Keep in mind that there are benefits for both of us. I freely admit that this will help us do a little greenwashing of our corporate image. By linking our brand to the Suzuki brand, we'll look good.

Suzuki: But what's in it for me?

Graham: The David Suzuki Foundation is a registered charity. Many donors are sweet little old ladies who read the weekend edition of the Vancouver Sun. If you get more publicity, there's a greater chance that your foundation will be included in some geezer's will.

Suzuki: Hey, are you suggesting that my foundation is some money-grubbing little enterprise?

Graham: No, no, no, no. I'm just saying that we can boost your profile.

Suzuki: If I decide to do this, can you mention some of my books in the weekend edition?

Graham: Yes. Do we have a deal?

Suzuki: It's a deal. But first you have to run my photo on all of your newspaper boxes around town.

Graham: My pleasure.

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