The ladies of Chulo Pony are having a stellar year, and
considering that they started their venture just four years ago,
something along with the stars must be in perfect alignment.
After a bit of time spent with both art director Crystal Heald
and creative director Chris Kopeck in their design studio near
Granville Island, it becomes clear the brand is well on its way.
The two are starting to take over more and more of the office
space they share with Nettwerk Records, which makes Kopeck laugh:
"We started off with two cubicles," she says, "and now we have
four and all our boxes are all around the office, plus we've
taken over half the mezzanine." The office is a ripe metaphor for
the bursting-at-the-seams creativity this team generates.
And team it is: the Chulo Pony label is composed of four core
members. Alongside Heald and Kopeck, Toyo Tsuchiya manages
customer service and is a design assistant, and Elizabeth Davey
heads up production. Both Heald and Kopeck embrace the creative
work of the design team they employ, not least for the
inspirational creative writing by Andrew Struthers that creates a
story each season to guide the structure of the upcoming
collection. Under Chulo Pony's direction, Struthers fabricates a
tale that serves as the foundation for-in this year's case-the
59-piece collection they kindly walked the Straight through.
Fall's story is "Rich Girl Gone Plaid". Heald excitedly
explains the unfolding drama: "We have the daughter of a French
mother and Scottish father who's been caught smoking on the roof
with boys-in her underwear…in 1925. So, she's sent to boarding
school on PEI. The story is her diary entries while she's at the
boarding school." Kopeck picks up the explanation: "She was
around horses because of her aristocratic background, and when
she came to PEI she had beautiful clothes made of luxury fabrics
but realized she was in the middle of nowhere."
Heald concludes with: "And she had to be more practical so she
cuts them up. She had some tartan shawls and laces from her mom,
and she found military jackets of her dad's." The result is an
eclectic, funky, and incredibly current collection that has the
added bonus of feeling like the long-lost wardrobe of a distant
great-aunt.
From Victorian-inspired collars to feminine luxury to military
references, Chulo Pony is a one-stop hit when it comes to ticking
off the season's must-haves. "I think we are trendsetters,"
Kopeck says with a laugh. "We follow them all and then mush them
up into our own cup of tea." Regardless of their approach,
they've got something to offer to fit many of this fall's top
trends. Kopeck goes through their interpretations of the
have-to-have items.
The bloomer or knicker: "Riding jodhpurs made in
nubbly, irregular tweed with bone buttons on the cuffs."
The full skirt: "A fit and flare skirt with a train of
the same grey tweed with contrasting plaid gores."
The knit cape: "People are reinventing the cape, making
it a bit different. We did them a bit shorter and smaller, and
did them with a draped collar as well. Our tweed cape goes back
to the '50s with a belt around the waist and with peek-through
slits in the front."
The admiral coat: "It has pleated epaulettes and
shoulder patches with pleated sleeve hoods. We also did the
riding jacket in denim with the quilted shoulder patches."
The Victorian-inspired blouse: "Sleeveless or
cap-sleeve tops with ruffle collars and pearl buttons, gathered
yolks with lace, and cotton voile. One with a shorter ruffle
collar and the other has a tall collar."
The knit cardigan as jacket: "Our boiled-wool coats are
kind of like wearing a big sweater, but super-warm. They have a
hook-and-eyelet closure and are super-cozy. They are dip-dyed and
come in a lilac to brown, as well as black and charcoal. They're
slightly asymmetrical and hug like a sweater up top with a bit of
swing on the bottom."
The collection holds so much more. (To get a feel for the
complete collection, you'll want to check it out at
www.chulopony.com/, where you'll find a list of
stockists as well.) It's almost as if the duo has been able to
create the ultimate game of dressup, with characters, wardrobe,
history, and all. "We started laughing about calling spring 'Wabi
Sabi Holly Hobby'," Kopeck says. Now exactly what grand tale will
spring bestow on fashion's future?