3:01 Pick Me Up: Apparatjik
Let’s face it: 3 p.m. is the cruellest time of the workday. The morning latte has worn off, and the post-lunch crash has you staggering around like an extra from a George A. Romero flick. That’s why, each weekday at 3:01 p.m., we present you with a video hand-picked to kick-start your heart. If the following clip doesn’t bring you temporarily back to life and help get you through the rest of the afternoon, chances are you’re dead inside.
Today's offering comes from an international supergroup. Apparatjik features Jonas Bjerre (Mew, Denmark), Guy Berryman (Coldplay, England), Magne Furuholmen (A-ha, Norway), and Martin Terefe (producer, Sweden). Their various other projects have moved millions of units, but Apparatjik's weirdly retro-futuristic cyberpunk techno-rock seems destined to leave most people scratching their heads.
Needless to say, we here at 3:01 Pick Me Up HQ love it for that very reason.