Celebrating Hitler and Idi Amin is pretty tasteless

Urban Outfitters is trying to profit from the crimes of dictators.

There's no better way to explain the T-shirt above, which is being marketed on the company's U.K. website.

Anyone with family members murdered or sent into exile by Saddam Hussein, Adolf Hitler, Idi Amin, Kim Jong-il, or Moammar Gadhafi will probably be disgusted.

Protests are useless. They'll only increase attention on the brand.

The best approach is to drive down the value of the company's share price.

Urban Outfitters' director of investor relations, Oona McCullough, can be contacted at oona.mccullough@urbanout.com.

If you're a shareholder or a money manager and this stunt has you thinking of selling Urban Outfitters stock, feel free to drop her a line.