The Bay changes name and goes old school in new branding
The Bay, Canadian department-store stalwart, is going back--way back--to the future with its first new logo in almost 50 years.
The company until now has seen its abbreviated name identified with that swirly, vaguely '70s "B" (a logo that was actually launched in 1965).
Today it announced new branding calling itself Hudson's Bay. The logo features a clean designer font and a fresh rendition of the old-fashioned, elk-flanked-beavers coat of arms that proudly announces "Incorporated 2 May 1670".
Could the former trading and trapping company be trying to reinforce its long Canadian history in the face of pending newcomers from the south like Nordstrom's?
Or has it realized, with the rise in popularity of its historic four-stripe merch, that people like to rock it old school?