Businessman Adam Levine generates a frenzy at Shoppers Drug Mart

Maroon 5 frontman Adam Levine's presence caused hordes of excited young women to line up yesterday outside Shoppers Drug Mart at 2888 Granville Street.

He was at the Vancouver retail outlet to launch his self-titled fragrance. And the first 100 customers who bought the perfume had their photo taken with him.

Tonight, Levine and his bandmates will perform at Rogers Arena.

Those interested in the business side of music will be interested in a recent Hollywood Reporter article, which chronicles how Levine parlayed his musical career into a $35-million-plus annual empire.

He's probably as famous for being a judge on The Voice as he ever was as a singer.

"I think that there was this generation before us that was so hellbent on not selling out that it went too far, and I feel like maybe it's history correcting itself because it's more acceptable now to do a lot of the things that musicians would have been terrified to do 10 years ago," he told the Hollywood Reporter's Lacey Rose shortly before being interviewed about a Kmart apparel line. "I was never that guy that thought it was uncool for a band to be successful. I always thought, 'Wow, wouldn't it be amazing to be able to pay your bills and also be a musician?' It's just nice that being motivated to be successful is not a crime anymore."

Comments (10) Add New Comment
DavidH
I am deeply relieved to know that a "musician" with a $35 million commercial empire (including K-Mart apparel and a fragrance line) is able to "pay his bills". How "amazing" for him.
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Rating: +10
rachel
get over it, He has worked a lot of years to get where he is. Kudos to him. I say that as someone who has a hard time making ends meet.
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Rating: -13
cuz
Funny, "history correcting itself" is his reason for "selling out".
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Fellow hotel guest
Passed him in the lobby of the hotel I was staying at in Vancouver right before he went to Shoppers Drug Mart at 5 on Friday. Fairmont Pacific Rim. Did a double take. I restrained myself from bothering him. No need to be jealous because he is successful.
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Rating: +1
Steve Newton
"He's got the moves like Trump...he's got the moves like Trump...he's got the moooooooooves, like Trump..."
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Invisible Hand
True rock stars don't need to have their own brand of perfume.
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Rating: +7
OMG
Wow its either sour grapes or schadenfreude. Typical frikin Vancouver. Dude's successful: get over it. If he fell on his face next week you'd be gloating.
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Rating: +5
Pender Guy
To my asshole neighbor who played "moves like Jagger" 10 times in a row at 4 am a few months back.. I hope you die from an allergic reaction to this new fragrance that i know you will buy...
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Rock's Corpse
How could Maroon 5 possibly "sell out" when they were a crass, cookie-cutter commercial venture since Day 1?
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Rating: +9
I love Adam
Adam Levine was wealthy prior to his rock star status.
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Rating: +15
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