CBC is hiring; Caucasians need not apply

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      It’s with an odd attention to skin tone that many viewers await the announcement of a new host for Kids’ CBC program, Patty and Mamma Yamma.

      That was ensured when the above job posting was published on the website of Larissa Mair Casting & Associates.

      The ad, calling for a young male of “any race except Caucasian”, has since been replaced by one that makes no mention of any preference or disinterest in a specific ethnicity.

      The ad's original copy was first called to attention by right-wing blogger Stephen Taylor. Larissa Mair subsequently told HuffPost Canada that the language used was a mistake.

      Cue conservatives' calls for CBC funding cuts.

      Comments

      32 Comments

      Sam

      Apr 29, 2013 at 4:11pm

      I like the doublespeak of the mistake being the "language" and not the abhorrent policy of positive discrimination. Unfortunately, the genius Trudeau stuck it in our constitution so it's not going anywhere.

      Third option?

      Apr 29, 2013 at 4:57pm

      What about a white guy wearing skin make up, prosthetics, wig, etc. And vice versa for any positions where a Caucasian appearance provides better value

      TV is about appearance, from HBO/AMC dramas to cheap shows with a hollow human hosting it.

      I long for the future where the CRTC is not promoting monopolies and communications infrastructure is a common carrier utility, separated from the retail service provider and content producer.

      Why do we aim for a single childrens' show that must achieve a rating high enough to collect a share of advertising revenue such that sustains itself because it sells better than anything else out there? Instead of a diversity within variety, we are expected to accept that which the monopolistic media masters have allocated. They will only ever be interested in presenting much more variety than actually exists because advertisers exponentially favour greater viewer share, and popularity is fleeting so we get low cost, low quality content full of cheap gimmicks that avoid any competition within the small, fixed group of players.

      Third Way?

      Apr 29, 2013 at 5:11pm

      And hate it or love it (the policy), I think all would agree that is nice for the posting be direct/honest/straight-forward.

      I'm sick of those who avoid responsibility, mislead, bull***t, or otherwise hide from what they do/how they do it/why they do it.

      At least we can have a conversation when people are honest and direct; there's no other way to reach consensus and move forward

      Natty

      Apr 29, 2013 at 9:20pm

      It's more direct phrasing, that's for sure. Normally when the CBC looks to exclude certain racial backgrounds, they will ask for language skills (preference to candidates that speak Farsi, Punjabi etc). Wouldn't it be nice if merit were the only thing that counted?

      Alan Layton

      Apr 29, 2013 at 10:19pm

      I almost get the feeling that the original ad was posted as biting sarcasm. I'd like to think that's all it was. Regardless, the CBC has been slashed enough by the Harper government over the years, so "hands off" Conservatives politicians!

      Racism

      Apr 30, 2013 at 12:31am

      Would this be as acceptable if it was any other race except caucasian? This is absolutely gross.

      The Facts

      Apr 30, 2013 at 7:56am

      It's TV folks, I've worked in the industry for a long time,
      They have a look in mind for host of the show....I'm not saying it's right but that's how it is in TV & film land.
      It's no different in how they cast cops, hookers, druggies, corporate CEO's, the all American Mom & Dad etc.......in all the shows that are on television,....it's a look for the show & not an I.T. job, telecommunications job,construction job, retail job, it's show biz ......... try getting a job as a cab driver in this town ...now there's some discrimination against caucasians.

      Joe McQuaid

      Apr 30, 2013 at 9:26am

      Anyone hear 'Metro Morning'? in this? The preposterous assumption that race diversity is the key to understanding Toronto appears to be spreading from that crazy 'Africans Only' Metro Morning playlist appears to be spreading. Somebody ought to tell CBC that we are actually a diverse society with many races. They don't appear to understand that the celebration of diversity does not mean excluding people on the basis of their race. We all look like Toronto, folks. People of pallor, indeed.

      Andy C.

      Apr 30, 2013 at 3:41pm

      It's a casting call and your ability to do the job is based on your looks, among other things. If the script calls for a buxom blonde, it's not discrimination if you don't hire the middle aged, 110 pound, East-Indian male for the part, even if he can remember all his lines. For that matter, you don't hire blind truck drivers or deaf piano tuners either. Or right-wing bloggers with an IQ over 60. It's not discrimination if you simply cannot do the job. The question is, is the script requirement legitimate? If the CBC feel more of their audience is going to find a non Caucasian more appealing than a Caucasian then the requirement is fine. Discrimination can't be determined by a casting call. There is real reverse discrimination out there, usually couched as an unnecessary language requirement, but this isn't it. Fortunately, we have CTV to hire all the poor Caucasians.

      Wait...

      Apr 30, 2013 at 5:44pm

      So you're telling me that racists have a problem with affirmative action? How unexpected! I'm very ashamed of Canada's reaction to the CBC's attempt to put a person of colour on the air. Is it really that hard to stop, think about it a minute, and realize that after all the advantages imparted to you for being Caucasian, maybe somebody else deserves a leg up this time?