"Choose vegetarian" transit ads compare eating cows to eating dogs

This month, Vancouver transit riders will be confronted with the following question: why do people love cats and dogs, but eat chickens, cows, and pigs? Mercy for Animals Canada is placing three different poster-sized advertisements on the SkyTrain system as part of a cross-country campaign.

Ads asking commuters to “choose vegetarian” will also run on transit in Calgary, Winnipeg, Saskatoon, Ottawa, Montréal, and Halifax, beginning this week. Locally, MFA Canada is collaborating with the Vancouver Humane Society, Earthsave Canada, and Liberation B.C. on the campaign.

These “Why love one but eat the other?” ads previously caused a stir in Toronto. On the MFA Canada blog, director of operations Stephane Perrais states:

This provocative ad campaign is designed to get people thinking about their food choices in relation to animal suffering. The ad series draws attention to the similarities between the animals we call “family” and the animals we call “dinner” and then exposes the shocking cruelty that Canadian animals raised for food face on today’s factory farms.

The ads direct people to ChooseVeg.ca, where they’ll find a vegetarian starter kit.

Comments (18) Add New Comment
I agree with this campaign. Starting tomorrow, I'm going to "choose vegetarians".

Sure, they will probably be a bit stringy and tasteless, but with enough sauce they'll be fine on the barbie.

Yep. Choose vegetarians. Good plan. Eating anything else would be irresponsible.
Rating: -15
There are many reasons why the number of vegans has doubled in the US in less than 3 years. Here are two uplifting videos to help everyone understand why so many people are making this life affirming choice: http://www.youtube.com/watch?v=fKr4HZ7ukSE and http://www.veganvideo.org/.
Rating: +11
We've also seen a huge increase in the number of US Tea Party dolts, conspiracy theorists, birthers, truthers, anti-immunizers, gluten-freebies, and gun rights defenders.

How uplifting.
Rating: -9
I love dogs because they ALWAYS greet me with a friendly yelp and a wagging tail. Unlike my wife who almost always greets me with an unfriendly yelp and won't let me near her tail - except when she is in the mood. So yeah, I love dogs because they are great companions - and I eat cows because they taste good. Dogs make terrible bar-b-que and cows are lousy at playing fetch.
Rating: -19
Ethical qualms rise in proportion with the sentience of the animal. If we establish that it is certainly wrong to eat people and certainly ok to eat vegetables, then we have a sliding scale of intelligence.

Fish are pretty dumb. Birds are not as dumb, but pretty dumb. Dogs are hella smart. Unfortunately, I have read that pigs are even smarter - I guess that means only turkey bacon from now on.
Rating: -5
It's easy to make jokes on the subject, but the fact of the matter is meat is detrimental to the environment, ones health, and animals. Omnivores will be laughing themselves right into chemo, enjoy!
Rating: +10
@ Kourtney: Please note my comment earlier about the dimwits who try to gain high ground by spouting utter nonsense.

One day, perhaps, you will see yourself in a mirror. One of them shiny things that reflects back upon you.
Rating: -18
The meat/dairy/egg industries spends hundreds of millions of dollars lying tothe public about their product. But no amount of false propaganda can sanitize meat. The facts are absolutely clear: Eating meat is bad for human health, catastrophic for the environment, and a living nightmare for animals. There's never been more compelling reasons or a better time to opt for a plant based diet.
Want to create a better world? Eat like you mean it - Go Vegan
Rating: +15
These ads are ridiculous, obviously the silly vegetarian who made them hasn't tried dog nor beef. There's no comparison in flavour between the two, beef tastes much better. That's why most people eat cows over dogs.
Rating: +9
Alan Ranta
I like vegetarian food, and support anyone who chooses to live that way, but this ad is stupid. If it's not your own kind (i.e. cannibalism), it's fair game. The only reason not to eat any kind of meat is if it's endangered, but the last time I checked, there are lots of cows and dogs around.

The only ethical dilemma involved in eating meat is how we treat the animals while they're alive. They should be treated with compassion and respect, not as product shoved into holes until slaughter. They should be able to live healthy, natural lives (i.e. organic, free range) until it's their time.
Rating: -11
Alan, your suggestion about organic and free-range animal products is certainly well-intentioned but I wonder if they're as good as you hope. Free-range is little more than a label and plenty of so-called free range animals never go outside. Mutilations like debeaking, detoeing, and castration--all without painkillers--are legal. There's no third-party certification. Transportation to the slaughterhouse (36 hrs without rest, food, or water for poultry and pigs, 52 hrs for cows, sheep, etc) is the same as in conventional farming, and there's no special free range slaughterhouse.

Animals raised under the "organic" label do better because there's third party certification, but again, there's a lot less outdoor access than we'd hope, and again, mutilations are legal--and standard--without painkillers. (The exception is dehorning, which does require pain medicine.) Transport is the same, the slaughterhouses are the same. Chickens are still slaughtered at about 45 days old, pigs at 6 months. And as with conventional and free-range farming, male chicks are useless to the organic egg industry and are ground up or thrown away, and male calves are useless to the dairy industry and get turned into veal.

Is a farm that allows chickens to go outside for the last 14 days of their lives superior to one that doesn't? Is a turkey better off with a few square inches of space? Of course. But I don't know that it's what we would call "humane".

This not to say that you won't ever find a smaller farms with less exploitative practices, but those are by far the exception and not the rule.
Rating: +4
If everyone chose not to eat meat/drink milk/etc.. Then farmers would have no reason to keep cows, and the race would die out.

All you vegetarians would be responsible for making the poor cow extinct!

Have that on your conscience!
Rating: -13
No difference? Then give me a side of black lab!
Rating: +9
if youre vegan, fine by me but dont try to push your shitty dietary lifestyle on people that choose to eat meat, its how our ancestors have survived for thousands of year up until present day and its how i will continue to live for the rest of my life, i can tell this comment section is pro veggie based on all the negative votes on pro meat comments. my advice is take your veggie/vegan bs elsewhere please, dont try to shove it down normal ppls throats thanks
Rating: +24
Martin Dunphy

Who is shoving anything down your (normal) throat?
Rating: +9
Ironic ad
The dog eats meat and is a pet. The cow is vegan and is eaten.
Rating: +1
Ralph Graham
Seems the unfeeling stance that must be maintained in order to kill innocent animals, extends into defence making. Snide, sarcastic and with the same lack of compassion that allows the assembly line slaughter of animals who want to live to continue.
Add insultingly nonsensical arguments, "sheep would go extinct" etc and you realise that for some people the penny will not drop after hearing reasoned argument, grizzly statistics or damning health research.
For some it will take facing a self created triple bypass or coming home to find someone has skinned their beloved dog alive and is cooking her on the barbecue.
Rating: +1
Ralph Graham
Society and the majority of the people in it have from the time of our birth been "shoving down our throats" a lot of things. One is that animals don't matter and can suffer in silence as in circuses, rodeos, zoos, horse jumping, bull fighting, etc., manipulated and forced to entertain humans.
Another is that animals can be raised a few short years then slaughtered and eaten, that we need to eat meat - we don't - that we are better off eating it - we aren't - and that if good people give us the news that these things are unnecessary and invite us to adopt the compassionate way and gain good health and longer life as a bonus that we should tell this enlightened minority that they are shoving things down our throats. Whaaa!
Rating: 0
Add new comment
To prevent automated spam submissions leave this field empty.