When nude isn't nude: Black women try on "nude" clothes and makeup

Did you know there was a Crayola crayon called "flesh"? It was later renamed pink beige in the 1950s, and then peach in the 1960s.

That's because it represented the flesh of white people, but not Others.

Unfortunately, while many fashion and beauty companies are updating their products to become more accomodating of diverse skin tones (with even emojis getting into the all-inclusive act), it looks like the memo still hasn't reached a portion of the fashion and beauty industry (decades later) which still hasn't caught on to the idea that "nude" is not nude to everyone.

This video illustrates what happens when black women try on clothing and makeup with the word nude in the title.

The light tone of nude isn't a problem just for black women, but also Asian, Pacific Islander, Middle Eastern, Latino, and aboriginal women who have darker skin tones. Or white people with a tan.