Benefit Cosmetics brings killer colours to Sephora

by The Georgia Straight Staff on July 3rd, 2015 at 4:54 PM

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Get ready to make a splash this summer with killer colours.

Benefit Cosmetics will launch They’re Real Mascara and Liner in full colour at an exclusive two-day event at Sephora Pacific Centre on July 10 and 11 from 11 a.m. to 6 p.m.

The event will feature a DJ and an exclusive free gift with purchase (custom tote bag and deluxe samples).

Previously available in black, They're Real Mascara will now also be available in Beyond Brown and Beyond Blue.

They’re Real Push-Up Liner will now come in Beyond Brown, Beyond Blue, Beyond Purple, and Beyond Green.

Benefit teamed up with photographer David LaChapelle to shoot the They're Real campaign.

LaChapelle has photographed some of the most recognized celebrities on the planet and his provocative style has influenced a new generation of photographers.

“There’s danger, sex, breaking the rules. It makes you ask questions,” said LaChapelle behind the scenes at the shoot. “We’re not cutting things out in post-production. This isn’t illustration or digital. It’s live. It’s real.”