How would B.C. NDP Leader Adrian Dix have done with marketing like this?

by Charlie Smith on November 21st, 2013 at 2:02 PM

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Check out this short video for financial journalist and author Linda McQuaig, the federal NDP candidate in Toronto Centre.

The ad bubbles with excitement, thanks in part to NDP Leader Tom Mulcair's showmanship.

It stands in vivid contrast to the B.C. NDP's rather bland television ads in the recent provincial election.

Toronto Centre was previously held by Liberal leader Bob Rae.

Another financial journalist and author, Chrystia Freeland, is running for the Liberals in the November 25 by-election.

Both candidates have made rising inequality the centrepiece of their campaigns. And both have written books on the topic.

McQuaig's The Trouble With Billionaires, was featured in the Georgia Straight.

Freeland's Plutocrats: The Rise of the New Global Super Rich and the Fall of Everyone Else was released last year.

Political-marketing aficionados might enjoy watching the two videos below, which try to package each candidate as the voice of real change in Ottawa.

Comments

3 Comments

Kevin Logan

Nov 21, 2013 at 3:42pm

Yeah an amazingly stark difference... guess that is what happens when you need to be boosted to ensure the conservative win by splitting the progressive vote, versus BC where the NDP had to be ditched to ensure the conservative win. Whatever it takes to ensure the conservatives win... that is why this by election is so important, a Linda Mc Quaig win, which is likely given her profile, will be sold as the end of Trudeau's honeymoon and the two progressive parties will go toe to toe until the election dutifully splitting Canadas progressive majority along partisan lines, because it is the only way the Conservatives win.

Argulion

Nov 21, 2013 at 6:17pm

@Kevin, don't forget about apathy. It contributes to election wins too.

If every vote and non-vote was considered in the last federal election we would be governed by nobody. Slightly over 38% of the electorate did not vote. More than any polical party actually received.