Feed Etu turns world hunger into a game

I receive news releases touting iPhone and Android games all the time. But it's rare to get a release claiming that the game it's promoting fights world hunger. So, naturally, I had to download Feed Etu.

As the story goes, Etu is a creature stuck in a cave and only you can feed him. A glass of water will keep Etu alive for 20 hours, while a bowl of food lasts four hours. If you leave Etu—who doesn't do much other than stare at you with "feed me" eyes—without sustenance for 72 hours, well, the poor guy dies.

The game is free to download and comes with three glasses of water and four bowls of food. Like many games these days, this one gets your money through in-app purchases. Additional "feeding kits" cost 99 cents.

Love Global Foundation, the Vancouver-based organization that developed the game, says the money goes to its child-hunger projects in Africa. According to its website, Love Global supports Christian missionaries around the world.

So what happens when Etu dies? I guess I'll find out soon enough.