If homeless single mothers made the cover of Us Weekly...

WoodGreen Community Services is a social service agency in Toronto. It helps poor and marginalized people who sadly don't get the attention that celebrities do.

So, WoodGreen is grabbing the attention of the media and public with a tabloid-inspired public awareness campaign. The ads ask: "What if we cared about those living in poverty as much as we care about celebrities?"

The organization is hoping people will see the ads and support its Homeward Bound program, which helps homeless single mothers earn a college diploma and get started on a career.

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