The Body Shop delivers petition against animal testing to Elizabeth May

Years ago, the Body Shop was seemingly known for its "Against Animal Testing" T-shirts as much as its cosmetics. So, it's not a surprise that this company is still marketing this worthy cause and getting attention for it.

Today (February 4), representatives from the Body Shop met with Green Leader Elizabeth May on Parliament Hill in Ottawa. According to Marketing magazine, the company officials brought with them a petition bearing one million signatures—67,000 of them from Canada—against testing on nonhuman animals.

One Body Shop executive tweeted:

1 million people are demanding an end to animal testing for cosmetics. If EU can ban, why can't Canada? @TheBodyShopCA @CrueltyFreeIntl

— Laura cummins (@Laura60b) February 4, 2014

The company collected the signatures in its stores and online. It also made this video in Toronto:

According to the Body Shop website, all of its products are "cruelty-free". You'd be forgiven if you thought that meant they were all vegan (that's not the case).

However, the company's Animal Protection Principles document states:

We ensure that all our products are suitable for vegetarians, and on the few products where we use animal-derived ingredients (eg, honey), taking the ingredient does not cause any harm to the animal.

The Body Shop, which is owned by L'Oréal, also says its products meet the requirements of the Humane Cosmetics Standard of the British Union for the Abolition of Vivisection.