$60 will buy you one pair of sperm-cooling underwear

It's a mantra of Making Babies 101: keep those boys cool.

To keep from overheating your delicate nutsack, there are a few routes to take: stay off the bike, keep your laptop away from your nether zone, and opt for loose, baggy boxers--or nothing at all.

But if you're not the type who likes to let it all hang out, a Vancouver couple is hoping to entice you to fork over close to $60 for a pair of STUD underwear.

Created by traditional Chinese medicine practitioner Spence Pentland and his wife, Chantal, this line of undies looks a lot like your regular Calvins--except for the airy, mesh fabric surrounding the crucial sperm-production zone.

The Pentlands say their focus hasn't just been on function, but fashion as well, with their press release boasting: "These 'high performance' briefs are anatomically engineered to keep things cool by improving air circulation. While at the same time, the men are looking so hot that they are sure to spice things up in the bedroom.'"

They also claim to have conceived their second child during product development.

The briefs are being carried at a number of Vancouver shops, including Yaletown's Fine Finds; Cambie Street's Honey; and Qi Integrated Health in Kits. They're also available online at www.studbriefs.com and will set you back $57.99.

Or, if you're the crafty type, you could cut a few holes out the centre of your favourite pair of tighty whiteys. Though whether that will actually get you laid is another story.