Honey Maid counteracts hateful backlash to gay and interracial parents ad with love

Note to bigots: resistance is futile.

In the past, companies and networks often bowed to complaints from the public about the depiction of LGBT people, interracial marriage, and anything that was basically normal life but certain people with not enough bran in their diet (or something like that) didn't want to see.

The tide has turned.

Proof of that is how One Million Moms campaigns have backfired. When the conservative lobbying group tried to generate a groundswell of opposition to things such as the release of an Archie comic depicting a same-sex wedding or JC Penny's choice of Ellen DeGeneres as spokesperson, they wound up with the opposite of what they intended: the Archie comic sold out, and JC Penny refused to back down and stood behind DeGeneres.

As the kids say: Pwned!

Also, these companies who have embraced diversity have benefited from the increased attention they received, including positive messages of support and gratitude for depicting what is the reality for numerous North Americans who have historically remained unrepresented or invisible in the mainstream media. 

(Note to the haters: My entire extended family has been interracial for over half a century, as have been the majority of Japanese Canadians, who have one of the highest rates of intermarriage amongst ethnic minorities in Canada. Deal with it.)

Cheerios also faced a racist backlash for a commercial depicting an interracial couple (a Caucasian wife with a black husband, who didn't even interact in the low-key, gentle ad).

But they too refused to back down—and instead released a touching sequel during the 2014 Super Bowl.

The latest company to face controversy is Honey Maid.

In "This is Wholesome" released in March, they not only depicted interracial couples, but also gay dads (in addition to a single dad, a military father, and a rocker dad).

Like the previous examples, the company received a flurry negative responses. However, they didn't back away from the controversy, but embraced it—with love.

After all, as we all know, all you need is love.