Avril Lavigne "Hello Kitty" video racks up page views after racism flap

There's nothing like a little controversy to help revive a pop star's career.

Avril Lavigne has tweeted that her "Hello Kitty" video has become the best-selling iTunes music video in Brazil.

It's ranked second in Canada and fourth in the United States.

The video shows Lavigne, the 29-year-old pride of Belleville, Ontario, singing in Japanese in front of robotic Japanese dancers.

That prompted complains of racism in some quarters and the video received massive publicity when it was pulled from YouTube.

On her Twitter feed, Lavigne fired back at the criticism with this statement over two tweets: "RACIST??? LOLOLOL!!! I love Japanese culture and I spend half of my time in Japan. I flew to Tokyo to shoot this video……specifically for my Japanese fans, WITH my Japanese label, Japanese choreographers AND a Japanese director IN Japan."

Lavigne's star had faded in much of the western world to the point where she was best known as the wife of Nickelback's Chad Kroeger. But she has remained popular in Japan.

With the release of the video, media outlets are talking about her again, even if many of the commentators loathe the song.

It makes me wonder if some clever public-relations person might have whipped up this racism controversy to give Lavigne's career a positive jolt.

If so, this spin doctor deserves a very rich reward.

Comments (26) Add New Comment
Trank
Doesn't seem racist, just bad.
24
23
Rating: +1
not racist, not racy enough : (
is she trying to be like yolandi?
(the hair, the singing style)
just be yourself ; you were good at that!
12
15
Rating: -3
Kiki
The most offensive thing about this video was the terrible lip syncing!
15
15
Rating: 0
flagrant
Its not racist, it just sucks.
13
16
Rating: -3
Lucas

It's so bad, that it's good. Brilliant Coup tbh. And neither the Song nor the Video are racist.
8
13
Rating: -5
Venice
I am Japanese, I don't find this video racist. But the video and the singing is just awful and lame.
13
13
Rating: 0
Aanchal
This is what she does always , doing new stuffs thats it. not racist at all
11
11
Rating: 0
Selfie
Does Chad still have the ability to go down on himself?
11
18
Rating: -7
Uhh
Canada has a white musician, Brenna MacCrimmon, who sings nothing but Turkish and Balkan music, speaks near-perfect Turkish, and is quite the house-hold name in Turkey while she is virtually unheard of in Canada. The same goes for another white Canadian, Da Shan (Mark Henry Rowswell), this time a flawless Mandarin Chinese-speaking stand-up comedian who has famous throughout China and Taiwan since the 1980s, unknown in Canada. Neither one of them is racist for adopting another culture and language and embracing it as their own. Heck, Ireland's Enya has sung in Japanese---her first language is Gaelic and Japan just loves her. Racism my arse. People can sing and speak whatever language they want and embrace whatever culture that gives them a sense of home. Also, it's always fun to step out of the box and try something new. Good on Avril!
14
19
Rating: -5
Carpenter
"The video shows Lavigne, the 29-year-old pride of Belleville, Ontario, singing in Japanese in front of robotic Japanese dancers."

Um, no. Only four words are in Japanese. And they are all there in the first lines of the song, so I guess Charlie didn't listen more than those first seconds, if he clicked on the video at all. Typical for B-rate reviewers. I saw one say about Taylor Swift's "Safe and Sound" That "it is about Taylor Swift chasing a deer through the forest, and then it goes up in smoke. Meanwhile the Civil Wars are singing in a cabin while a fire approaches." Kind of like saying Lost in Translation is about Bill Murray butchering the Japanese language.
7
15
Rating: -8
Psy
Sounds just like "Gangnam Style".
10
12
Rating: -2
Nenad
Finally positive comment,and you also suspected that news media ( I think at least 20-30 different news media had almost the same trashing language against video ) was boasted by someone to trash it like that.
9
13
Rating: -4
Sad Ron
Avril must be big in Japan.

I always wanted to be big in Japan.
12
12
Rating: 0
High horse
Egregious garbage
Forced on the public ear
Stupidity beyond contempt
Ridiculous video
Kindergarten level words
Absolute waste of ear bleeding horror
And to think of all the truly talented Musicians
Who will Never be heard
Sad sad sad
18
17
Rating: +1
Working Class Joe
She doesn't seem like a musician, she seems like an actor trying to play a pop star. Like most pop stars today. And the acting is real bad. Horrible song cringe-worthy video. If she weren't a multi-millionaire, 20 something beautiful, white, blonde person; I'd almost feel sorry for her.
14
13
Rating: +1
Maybe..
Somebody needs to tell her that she's not Gwen Stefani.
9
16
Rating: -7
Butthead
This sucks more than anything that has ever sucked before
11
15
Rating: -4
Aly
Avril Lavigne is from Napanee, not Belleville. GET IT RIGHT, LAZY REPORTERS.
7
11
Rating: -4
Katarina
Well thing is that she yes is trying something new which is good for her to expand, maybe it was not the most catchy of songs but due to all of this hate on her song it is going to just make people want to listen to it more to check it out to see of it views as something that would be offensive to them. The rating is going to go through the roof. All due to the hate out. I Dont find it to be all that terriable I get wanting to stand out from the back round dancers and the fans behind them in the vidio it makes sense but it was just done in an unusual way but then again everyone has a view a concept and sometimes it just is not suposed to agree is the normal of society and that's okay
5
12
Rating: -7
A. MacInnis
Okay, time for another "when I lived in Japan" anecdote: I was stunned over there at the bands that toured and played sizeable shows who had zero visibility elsewhere. I would routinely do double takes at seeing bands like Sha Na Na were playing in Tokyo: "Sha Na Na are still together? They're still touring? What?". And at the Fuji Rock Festival in 2001, I caught a performance by the Hothouse Flowers, and they clearly still had followers; the singer could be seen assenting to have his picture taken with Japanese fangirls after their set. Seems like the Japanese have amazing loyalty to bands they like, long after the rest of the world has moved on (They also still had tons of shops devoted to Laserdiscs as late as 2001...).
4
15
Rating: -11

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