Avril Lavigne "Hello Kitty" video racks up page views after racism flap
There's nothing like a little controversy to help revive a pop star's career.
Avril Lavigne has tweeted that her "Hello Kitty" video has become the best-selling iTunes music video in Brazil.
It's ranked second in Canada and fourth in the United States.
The video shows Lavigne, the 29-year-old pride of Belleville, Ontario, singing in Japanese in front of robotic Japanese dancers.
That prompted complains of racism in some quarters and the video received massive publicity when it was pulled from YouTube.
On her Twitter feed, Lavigne fired back at the criticism with this statement over two tweets: "RACIST??? LOLOLOL!!! I love Japanese culture and I spend half of my time in Japan. I flew to Tokyo to shoot this video……specifically for my Japanese fans, WITH my Japanese label, Japanese choreographers AND a Japanese director IN Japan."
Lavigne's star had faded in much of the western world to the point where she was best known as the wife of Nickelback's Chad Kroeger. But she has remained popular in Japan.
With the release of the video, media outlets are talking about her again, even if many of the commentators loathe the song.
It makes me wonder if some clever public-relations person might have whipped up this racism controversy to give Lavigne's career a positive jolt.
If so, this spin doctor deserves a very rich reward.