Canada’s first Fjällräven shop (147 West Broadway) officially opened last night (May 1), and the Swedish outdoor brand received a little hometown help. Vancouver Canucks players Henrik Sedin, Daniel Sedin, Alex Edler, and Eddie Lack were on hand for the launch of Fjällräven, autographing the company’s popular Kånken backpacks.
The 3,000 square-foot store offers a selection of Fjällräven’s outerwear, clothing, bag, shoes, and accessories collections, as well as camping gear from Fjällräven’s sister brands Hanwag, Primus, and Brunton. The label, which means “arctic fox” in Swedish, was founded in 1960 and is established in over 30 countries.
Below, photos from the Fjällräven Vancouver opening.