As Pride has kicked off across North America, social media companies have gotten their rainbow game on too.
Google is back with a few Easter eggs.
As in previous years, if you run a search for the terms "gay", "lesbian", "Pride", "marriage equality", or several other queer-related terms, you'll find a fancy schmancy rainbow banner headlining your search results.
But if you open up a spreadsheet in Google Docs and type out the letters PRIDE (with one letter per column from A1 to E1), the spreadsheet will transform into a rainbow of fruit flavours! Whee!
Meanwhile, if you hashtag "pride" on Twitter, you'll find a nifty little rainbow flag showing up after you tweet it.
(Country flags are appearing when you hashtag World Cup countries, but hopefully they'll have one for #Canada on Canada Day…)
Happy Pride to all!