Would Sid Vicious drive an Acura?

Honda has tapped Sid Vicious to advertise its 2015 Acura TLX.

In a commercial now airing, Vicious’s 1978 cover of “My Way” accompanies an energetic montage showing the design and development of the much-anticipated vehicle.

This is a key moment for the Tokyo-based manufacturer. The TLX rollout has been conspicuously delayed while Honda perfected Acura’s new handling and safety technologies; a prudent move that would have won the approval of the punk icon and Sex Pistols bass player, who overdosed in 1979 on heroin supplied by his mom.

Acura chief Mike Accavitti told Bloomberg.com he expects the new TLX to be “an acceleration point” for Honda, and hopes that the spirit of Vicious—who was charged with the stabbing death of his girlfriend Nancy Spungen shortly before he died—will appeal to those in the market for a performance-oriented mid-sized sports sedan.

Comments (6) Add New Comment
cathy
Geez-did they ever watch the video "My Way"?
At the end Sid Vicious takes a gun and randomly kills audience members watching his performance.

Strange choice.


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John Lucas
They used the only verse from Sid's version that they could get away with, i.e. not one of the ones where he says "You cunt, I'm not a queer" or talks about shooting up and killing a cat.

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out at night
The oil/auto emperors have no shame. Also no souls.

Sid would be pissed off as I'm sure many of us will be the first time we see this travesty on TV.
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FriendofStrummer
I've seen it. It's a complete travesty! Sid is rolling in his grave. I was shocked. Shocked.
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FriendofStrummer
I've seen it. It's a complete travesty! Sid is rolling in his grave. I was shocked. Shocked.
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I Love Sid
I Think its Great Finally the world knows of a punk version of My Way. I Love Sid. He was a great musician and no one can top that performance or pick a better song.
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