Shrink-to-fit demo fetes dutil jeans launch
They're calling it a denim baptism: dutil (303 West Cordova Street) is throwing "the last pool party of the season" on Friday (October 24) to launch the much-anticipated jean collaboration between IDC (International Design Collective) and Pure Blue Japan.
In other words, they're giving a live demonstration of how the shrink-to-fit denims work, and things may get wet. The IDC x PBJ XX007 is a slim-straight style crafted on PBJ's shuttle loom in limited quantities in Okayama. The untreated fabric is slubby, irregular, and full of character, evolving to fit the wearer through washing and use.
Denim fans can head down to dutil at 12:30 p.m., take in summer jams, and watch shrink-to-fit go live.
Pairs of the exclusive XX007 jeans are going for 30 percent off that day.
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