Runway Radar: Crystal Scheffler's Demure presents modest clothing for contemporary women

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      By Sammi Wong

      Crystal Scheffler strongly believes that fashion is about personal expression and that it should cater to all types of people. Her collection is filled with garments that have unique details, and elegant prints that radiate natural feminine beauty and sophistication.

      Demure presents modest clothing for contemporary women. Each garment, with the exception of layering pieces,  is designed to fully cover the body. Whether they opt for high necklines or fully covered wrists and ankles, women can feel comfortable yet elegant and fashion-forward in Demure.

      Demure will be unveiled at 2017 The Show presented by Tamoda Apparel Inc., on April 5 and 6 at the Imperial (319 Main Street). Twenty-seven other lines by Kwantlen Polytechnic University Fashion Design and Technology students will also be showcased.

      For event details, visit kpu.ca/2017fashionshow or follow @wilsondesignkpu on Instagram.

      Sammi Wong: Describe your collection.

      Crystal Scheffler: Demure offers full-coverage clothing that radiates elegance and sophistication for modern women who value modesty.

      SW: What aspect of design are you most passionate about?

      CS: All areas of production. I really enjoy the idea of creating something from scratch and building or altering it to what you pictured in your head. With pattern drafting, draping, and sewing, you can make anything and turn it into a story. It just depends how far you let your imagination take you.

      SW: Walk me through your creative process.

      CS: When I design, the first thing I think of is who I’m designing for. It makes it easier to answer questions like would s/he like this function or fabric? If you know your customer, designing can be the easy part.

      Once I know the consumer, I move onto the what: what does s/he need that they don’t already have? I then move onto forecasting or finding inspirations that my customer would like. This includes colour, fabric, trims, details, and fit.

      Once I have all my research I go straight into sketching. When the designs are solid, I move to production (my favourite part). I love drafting and sewing because it’s all hands-on work. There is a great feeling to know you are creating something with your bare hands.

      SW: What have you learned at KPU?

      CS: KPU has taught me many things, including teamwork, self-determination, and organization, but I believe the best skill that I have learned is critical thinking. I now know how to analyze every choice and the outcome of those choices. I also know how to visualize the end before the process has even begun.

      This has really helped in my progress because I am a visual learner. If I can see the steps ahead of me, then they are easier to achieve.

      SW: Where do you see yourself in five years?

      CS: I want to start out working locally in Vancouver, but in about five years, I want to start traveling again. It was a big part of my life before I started university and I can’t wait to get back to it. I would even like to work overseas if possible.

      There is something wondrous about seeing new places and traveling really far away. It can invoke new emotions and broadens views. This enhances my creative drive, which enhances my future designs.

      Sammi Wong is a final-year fashion design and technology student at KPU’s Wilson School of Design.

       

      Places to go nearby

      Approx. 15 minutes away

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