VDW Spotlight: Designer Nicole Bridger strives to set sustainable-apparel norm

Ahead of Vancouver Design Week's second edition, which runs from May 12 to 14, the Straight is publishing a series of Q&As on participating designers. To learn more about the graphic artists, architects, fashion designers—and everyone in between—taking part in this year's fete, visit VDW's blog.

Nicole Bridger was the first Canadian designer to win the international Eco-Designer of the Year award from Fashion Takes Action in 2010, but she has long been on the forefront of innovative design in Vancouver. Bridger will be speaking about her brand philosophy and design principles on May 13 as part of VDW's Open Studios series.

1. Design is / design can _______?

Design is inspiration in physical form.

2. Why does it matter?

Creation is an inherent human need. We can lose sight of its importance as we exist in the constructs of modern society.

3. What differentiates Vancouver design (from the rest of the world)?

Vancouverites appreciate intelligent design. Design that is useful, beautiful in a more natural way, simple, sustainable, and made well.

4. What impact is (Vancouver) design having?

We do not have old traditions of industry like other countries. It liberates us to create whatever we want. Therefore, we are able to lead innovative design.

5. What design impacts are you most proud of / what impact potential are you most excited about?

Showing that it's possible to have an elegant, well-made product that is made ethically and sustainably. I'd like this to become the norm for all business models.