Best TV ads during the Olympics
Fast Company has compiled a list of the 12 best ads of the 2012 Games.
Topping the list is the "Take the Stage" message from Adidas, which looks like one of the most expensive commercials in history.
Adidas takes the stage for the Olympics.
Taking the silver medal in the best ad competition was a 90-second spot for the Paralympics, which are being broadcast on Channel 4 in Britain.
We never saw this kind of ad for the 2010 Paralympic Games.
To see the next 10 best ads, go here.