Cults' "Go Outside" music video incorporates Jonestown footage
The just-released video for the song "Go Outside" by the band Cults features group members Madeline Follin and Brian Oblivion edited into historical footage of the Peoples Temple Agricultural Project, better known as Jonestown.
I'm going to assume almost everyone reading this will know what that is, but for the benefit of those who don't: Jonestown was the intentional community carved out of the jungle in Guyana by Jim Jones, leader of a communist doomsday cult he called the Peoples Temple. On November 18, 1978, more than 900 people died there in what was either a massacre or a mass suicide depending on who you ask.
The Cults video ends on the morning of that fateful day, showing the departure of a few dissenters who got out before the deaths began.
So, no bodies are shown, but the video, directed by Isaiah Seret, creates a profoundly creepy sense of foreboding. My question to you, the reader/viewer is whether this is a valid artistic use of the imagery of Jonestown or an exploitation of the tragedy?
For extra creepitude, watch for the Kool-Aid (and Flavor Aid) at the 2:36 mark.