Ellen Degeneres tackles sexist ad campaign by Dr Pepper Ten
Earlier this month, Dr. Pepper rolled out a male-oriented advertising campaign. In an ill-conceived attempt to counter the perception that diet drinks are for women, its new 10-calorie Dr Pepper Ten was presented in gun-metal gray packaging and macho TV ads that proclaim "It's not for women".
(In other words, the campaign is trying to target men who feel so insecure about their masculinity that they will want to engage in misogynistic video games on a Facebook page that involves shooting feminine things like high heels and lipstick and excluding women to the point that things start to sound rather homoerotic. Maybe they should've taken a few lessons from the Tug Toner ad campaign?)
Needless to say, it's sparked quite the reaction.
Among those who have reacted is Ellen Degeneres. After seeing the commercial for Dr Pepper Ten, she realized she had to tweak her commercial for her book so that it would appeal more to men.
Check it out.