The Gay Nineties go all Choose Your Own Adventure in new music video
Who didn't love those Choose Your Own Adventure books when they were a kid? I had one that was set around the mountain gorillas of Uganda. In another one I read, you could die after just three or four pages.
The Gay Nineties, a Vancouver rock band that's made the Top 20 in the 2012 Peak Performance Project, has taken this concept and applied it to their new music video. “In and Out of Style” was filmed in an East Van warehouse.
Basically, you start out watching like any other music video. Then the video prompts you to choose between adding strings, horns, or backup singers. Click on your selection and the video soldiers on with extra musicians. A minute or so later, you get to add more instruments or a "wild card".
Brass Tacks Films produced the music video, and Watershed Productions engineered it. Now it's not quite as exciting as dodging poachers in the Virunga Mountains of East Africa, while reading under the bed covers, but it's an interesting experiment.