McDonald’s U.K. launches Mad Men-inspired uniforms
Who says you can’t look stylish while flipping burgers and salting French fries? McDonald’s restaurants in the U.K. are launching new staff uniforms—just in time for the Olympic Games.
The stylish new outfits were designed by Wayne Hemingway, a London-based designer and founder of fashion label Red or Dead. Rather than looking to the future, Hemingway took his inspiration from the past—specifically, the 1960s mod movement.
“There’s just a little bit of Mad Men,” Hemingway told the Telegraph. “We wanted classic design… There is a very subtle hint to the mod look, which has never gone out of fashion.”
The new looks consist of a crisp, short-sleeve shirt, skinny tie, and slacks for men, and a similar short-sleeve blouse and high-waisted pencil skirt for women. The colour palette includes a muted eggplant, mossy green, chestnut brown, and mustard yellow.
While the new uniforms may look old, their sustainable approach make them 2012-appropriate. The clothes are completely recyclable, and old, discarded uniforms will be turned into new ones.
McDonald’s new staff look will be unveiled at four restaurants at the Olympic Park and Athletes Village this summer, and will appear on staff at all McDonald’s locations in the UK this fall.
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