Northern Gateway propaganda tugs at the heart
Below, you'll see one of those 30-second Enbridge ads about the Northern Gateway Project.
Enbridge goes on the offensive.
The ad starts with an inspiring, upbeat musical track and the words: "It's a path to prosperity."
We see happy kids and healthy wildlife, all designed to make us feel good about a project already under fire from the premier and the Opposition leader.
But can an ad be too slick? Or does it strike the right tone?
It sounded to me like the final two words, "our future", were almost childlike, which stood in contrast to the voicing of much of the rest of the ad. It shows the lengths to which corporate producers will go to shape our perceptions.
If you have any thoughts on this, feel free to fill in the comment space below. I'm interested in hearing what effect, if any, this spot had on your view of the Northern Gateway proposal.
(The Georgia Straight has not received any advertising revenue from Enbridge.)