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Northern Gateway propaganda tugs at the heart
Below, you'll see one of those 30-second Enbridge ads about the Northern Gateway Project.
Enbridge goes on the offensive.
The ad starts with an inspiring, upbeat musical track and the words: "It's a path to prosperity."
We see happy kids and healthy wildlife, all designed to make us feel good about a project already under fire from the premier and the Opposition leader.
But can an ad be too slick? Or does it strike the right tone?
It sounded to me like the final two words, "our future", were almost childlike, which stood in contrast to the voicing of much of the rest of the ad. It shows the lengths to which corporate producers will go to shape our perceptions.
If you have any thoughts on this, feel free to fill in the comment space below. I'm interested in hearing what effect, if any, this spot had on your view of the Northern Gateway proposal.
(The Georgia Straight has not received any advertising revenue from Enbridge.)
It's a path that will cause the suffering of our children
It's a path to the greedy 1% getting more blotted & powerful
It's a path that leads to a hell on earth
For an ad to be even remotely credible, it has to have some relationship with reality. Trying to connect butterflies, birds and clear mountain streams with the sludge we pump into our cars simply defies our collective reality. We all know it isn't true. Even the people who WORK in the oil industry know that ... except for the ivory-tower types who approve ad budgets.
It's always smarter to say nothing than to tell an obvious lie. The Enbridge "madmen" clearly haven't learned that fundamental truth.
Thanks goodness the radio ads have been silenced. I haven't heard this crap in a couple weeks...wooo!
Miguel
Our Earth will no longer be.
hg
Dear Al Monaco, President, Enbridge Inc., I am adding my voice to the strong opposition the Northern Gateway Pipelines project and respectfully request and urge you to immediately withdraw this project without further delay. Your company's Northern Gateway Pipelines project will put every ecosystem and species across British Columbia, Alberta at risk. Your company cannot contain any oil spill on land or sea and we cannot gamble with the our streams, rivers and lakes that flow into the pacific ocean off the coast of British Columbia,. We do not want to jeopardize our home, our life and our environment. We do not want your proposal by any scope of the imagination because supertankers carrying toxic oil from the Tar Sands are not worth what we already have. In order to sustain and protect our environment which includes pure air, pure water, uncontaminated earth and the life supported therein, we cannot accept your gamble.
Please stop. It's your turn to change. Thank You.