One Million Moms foiled again: Gay marriage Archie issue sells out
Curses! Foiled again!
That's what you can expect One Million Moms are saying.
OMM, for those of you just tuning in, is an activist project of a conservative Christian organization called the American Family Association. One of their campaigns failed to get JC Penney to drop openly gay celebrity Ellen DeGeneres as their spokesperson last month. Now they've failed to stifle the sales of an Archie issue featuring an interracial, military, gay wedding.
In fact, the reverse happened.
Archie Comics announced on March 1 that their Life With Archie No. 16 issue has sold out. The historic issue, released on January 4, features the comic book series' first openly gay character, Kevin Keller, getting married to his African-American partner Clay Walker. Archie Comics also affirmed that the character is here to stay.
One Million Moms attempted to get followers to complain to Toys "R" Us to remove the Archie issue from their shelves.
On the OMM website, they stated:
Unfortunately, children are now being exposed to same-sex marriage in a toy store. This is the last place a parent would expect to be confronted with questions from their children on topics that are too complicated for them to understand. Issues of this nature are being introduced too early and too soon, which is becoming extremely common and unnecessary.
A trip to the toy store turns into a premature discussion on sexual orientation and is completely uncalled for. Toys 'R' Us should be more responsible in the products they carry.
But instead of Toys "R" Us removing the comic book, shoppers did it—by buying up the issue in droves.
Keller has repeatedly proven to be not only a boon for updating Archie's image and attracting widespread attention, but also for sales. He debuted in Veronica No. 202, which also sold out in 2010, prompting the first reprint in Archie Comics' 70-year history. He later had his own four-issue miniseries, Kevin Keller, in 2011.
Here's a suggestion for a new campaign for One Million Moms: how about working on catching up with the rest of the 21st century?