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One Million Moms foiled again: Gay marriage Archie issue sells out
Curses! Foiled again!
That's what you can expect One Million Moms are saying.
OMM, for those of you just tuning in, is an activist project of a conservative Christian organization called the American Family Association. One of their campaigns failed to get JC Penney to drop openly gay celebrity Ellen DeGeneres as their spokesperson last month. Now they've failed to stifle the sales of an Archie issue featuring an interracial, military, gay wedding.
In fact, the reverse happened.
Archie Comics announced on March 1 that their Life With Archie No. 16 issue has sold out. The historic issue, released on January 4, features the comic book series' first openly gay character, Kevin Keller, getting married to his African-American partner Clay Walker. Archie Comics also affirmed that the character is here to stay.
One Million Moms attempted to get followers to complain to Toys "R" Us to remove the Archie issue from their shelves.
On the OMM website, they stated:
Unfortunately, children are now being exposed to same-sex marriage in a toy store. This is the last place a parent would expect to be confronted with questions from their children on topics that are too complicated for them to understand. Issues of this nature are being introduced too early and too soon, which is becoming extremely common and unnecessary.
A trip to the toy store turns into a premature discussion on sexual orientation and is completely uncalled for. Toys 'R' Us should be more responsible in the products they carry.
But instead of Toys "R" Us removing the comic book, shoppers did it—by buying up the issue in droves.
Keller has repeatedly proven to be not only a boon for updating Archie's image and attracting widespread attention, but also for sales. He debuted in Veronica No. 202, which also sold out in 2010, prompting the first reprint in Archie Comics' 70-year history. He later had his own four-issue miniseries, Kevin Keller, in 2011.
Here's a suggestion for a new campaign for One Million Moms: how about working on catching up with the rest of the 21st century?
You can follow Craig Takeuchi on Twitter at twitter.com/cinecraig. You can also follow the Straight's LGBT coverage on Twitter at twitter.com/StraightLGBT.
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Comments (8) Add New Comment
Mar 2, 2012 at 2:13 pm
Awesome. You've got to hand it to Archie Comics for just throwing it all into one story line. Not only is it a gay marriage, it's interracial (which was still illegal in many states until 1967), and one of the grooms is an openly gay soldier.
Mar 2, 2012 at 3:30 pm
I went to Toys R Us this afternoon and they already had issue 17 out. The employees I spoke with said they hadn't received this issue yet, but seeing as it was #16, I guess they are misinformed. 17, of course, is the Archie marries Betty! Archie marries Veronica! cover.
Mar 2, 2012 at 3:47 pm
When they even turn an Archie comic into a political tool, you know it's all going downhill.
Mar 2, 2012 at 7:16 pm
I haven't read an Archie comic in 20+ years, but I am so very glad to know they are keeping up with the times. For the OMM group to assume youngsters who shop at Toys R Us don't know about same-sex couples is to pretend they don't talk to their classmates (some of whom are growing up with same-sex parents), don't look at TV, or have any communication outside their own home. Maybe the women in OMM need to grow up and get over being afraid of talking about reality with their own kids.
Mar 2, 2012 at 10:26 pm
By "they" you mean One Million Moms, right?
Mar 3, 2012 at 1:46 am
As if some thousands of homophobes have purchasing power to deter anyone with their boycott call...Its good that Company's have started to take their bluff with the contempt it deserves..Who cares if they do not buy..they cannot afford it anyway....
Mar 4, 2012 at 3:07 pm
11:11 :D
Mar 6, 2012 at 3:59 pm
Tired of One Million Moms trying to impose religious "morality" on non-religious institutions? Please join our brand new movement and help counteract the damage they've done. http://onemillionparents.blogspot.com/
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