Petition urges Whole Foods Market to ditch meat counters

Hundreds of consumers are asking Whole Foods Market to make a "revolutionary" change. An online petition calling on the Texas-based supermarket chain—which has stores in Vancouver and West Vancouver—to shut down its meat counters has been signed 1,400 times.

Posted by James McWilliams, the Texas-based author of Just Food: Where Locavores Get It Wrong and How We Can Truly Eat Responsibly, the petition states:

Forget (for the moment) dairy and eggs and all the animal-based products dependent on systematic suffering that you believe are integral to a robust stock price. We can deal with these items later. For now, as a step toward a better future, just shut down the meat markets. Forever.

Do this because you can afford to do it. Do this because it is consistent with your articulated values. Do this because it is the right thing to do. Do this because you would be doing the gutsiest thing ever done in corporate and culinary history. Do this because, if you don’t, nobody else ever will. As a loyal patron, vegan advocate, and historian of agriculture, I’m asking you to do what you have done so well since the 1980s: lead.

McWilliams says he's received a response from Whole Foods co-CEO John Mackey. That letter, which McWilliams has posted on his blog, says the chain has "no plans to stop selling meat and poultry…or seafood, eggs and dairy items for that matter". Mackey's letter continues:

Our work in the world of animal welfare makes a difference in the way hundreds of millions of farm animals are raised every year. It supports a network of several thousand hardworking farmers and ranchers who are improving the welfare of livestock animals. Giving up on our initiative at this point won’t slow the rate of animals being processed and it won’t encourage Whole Foods Market’s carnivore customers to stop eating meat. It will simply shift purchases of meat to other retailers, to those that have not invested millions of dollars and many years of hard work to ensure that animals are raised with care and respect, and slaughtered with a minimum amount of stress. Whole Foods Market isn’t selling humanely raised animals simply because they are eventually killed for food. That is not true. Also, for you to suggest that selling meat is only about the bottom line at our company simply is not true either. Our first stakeholder is our customer and the most of them purchase and eat meat.

In a follow-up post, McWilliams says his fight with Whole Foods "isn’t over".

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Comments (47) Add New Comment
earlnelly
mmm...beef
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jonny .
i find vegans to be very annoying. i rarely eat meat, and i can understand a vegetarians point of view, but i find vegans to be rigid illogical people who are always angry and refuse to accept people who are different than them. just like hard core religious people. ugh!

of course whole foods aren't going to stop selling meat. and they shouldnt. people need a source of organic meats. organic usually also means free range. if they stopped selling meat, people would have to go buy lower quality meat from animals that are abused.
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FunkDem
This is the kind of vegan dogmatism that, even if capitalist forms of (meat) production were abolished tomorrow and all cows lived happily on green pastures, would still call a nice piece of Brie "rape". If I cared enough, I might start a petition for James McWilliams to get a life.
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Jerry Cunningham
McWilliams is someone who should be ignored - if you don't eat like he does then you are wrong. He is biggoted, self-centered and more like a vegan-Taleban. My advice to James is STFU.
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Tyler
"Humanely" raised. Brutally and violently slaughtered. There is no such thing as humane meat.
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P. Slater
It's a truly sad world we live in when people who believe in non-violence and compassion are considered dogmatic but those who partake in violence and environmental degradation are the "normal" ones.
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Natty
Let's see...the US population is over 300 million and the Canadian population is about 35 million. That means less than 1% of the population has signed this petition. Big whoop.
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JaneyL
Ironically, that piece of brie is a product of bovine sexual assault.

Did you know that, or were you just being funny ?
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Gradual Change
Ignoring the animal welfare side of the argument, the fact is: meat - even ethically and "organically" raised and slaughtered meat - is far far worse for the environment and our health than the equivalent amount of non-meat foods. Perhaps Whole Foods shouldn't remove their meat department entirely, but how about cutting each store's meat offerings by, say, half? They (the chain) can use their leadership position to educate consumers on the value of a largely vegetable-based diet. Extremism isn't going to work, but gradual changes in our way of thinking will be the best for everyone in the long run.
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Ughh
Some people don't eat meat and that's cool. Some people eat meat and that's cool too. No matter what there will always be people that are going to eat meat. There are even carnivorous plants for f**ks sake. The focus should be on the treatment of the animals that they are using instead of wasting energy on taking it off the shelves.
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PleaseWhatever
I would happily support this petition if it would include a clause banning fake-tanned lulu-lemon D-bags from buying their overpriced kale at Wholefoods. Kale should be cheap. It grows like a weed. Stop driving up the price of my kale! KALE!!!!
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JaneyL
Vegans or vegetarians, can afford to be compassionate. They are likely to live healthier, and live longer.

But, humans definitely take it for granted that they themselves are rarely consumed. They also tend to consider themselves to be intellectually superior to animals, and yet they can't keep from eating them compulsively?
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RP
It's too bad that as North American city-dwellers we have to shop at these crappy corporate mega marts with their manufactured touchy-feely enviro-consciousness and smug lifestyle pimping. Whole Foods is awful on every level. It`s the Lulu Lemon of groceries. But what can we do when, unlike Europe, we don`t have a local independent baker or butcher or green grocer where we can buy fresh every day and not put the money in the pockets of people like John Mackey or Jimmy Pattison?
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HellSlayerAndy
In all fairness, vegan-haters...the founder and former CEO (now only Board Member) John MacKay claims to be a 'vegan', so that makes him fair game to OTHER vegans who may want to call him on his hypocrisy.

Now as a LEFTIST I can think of a dozen reasons not to shop at WF -- the least of which is whether they sell MEAT or not -- but not that any of THOSE reasons would be of interest to amoral wealthy 'vegans' living in a bubble world of constant self-righteousness who don't seem to do anything ELSE but 'play with their food' like a 6 year old.
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R U Kiddingme
@RP

It *is* the Lululemon of groceries: well made products with a nice logo at a premium price that sufficient numbers of people seem quite willing to pay. But I think you mean that in a negative way.

Whole Foods haters, should there not be a Whole Foods? Perhaps, if only you had the spare time to deign to remake Whole Foods in the correct way, you might let them know what they ought to be doing instead of what they are doing right now.
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jonny .
i personally dislike whole foods. their products are over priced, come from the US instead of locally, and their milk tastes like water (i swear, its totally watered down!!). i can buy the same organic products at other stores for cheaper.
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RP
@R U Kid - Just my personal opinion and just expressing my preference in wanting to support local, independent mom 'n pop shops that places like Whole Foods help kill off. Sorry that I can't appreciate your concern-trolling for a corporation.
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R U Kiddingme
@ RP

Uh, what mom and pop shop did Whole Foods kill off? I think you mean Walmart.

IMO Whole Foods raises the demand level for good produce -- which I myself happen to buy local at farmers markets, that which I don't grow myself fuvm. But for those who don't happen to get it together enough to do what I do, then WF is a convenient if extremely pricy alternative.
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RP
We've been increasingly and mercilessly conditioned to be consumers of brand names, particularly brand names that come with a lifestyle and sassy "attitude" that makes us feel more than just another consumer, but a participant in something cool and popular. (Luckily, I do think this is slowly changing despite the super sonic rise of the corporation and seeming decrease in our so-called freedom of choice.) Whole Foods may not be Walmart, but the entire consumerist brand-feasting has certainly helped kill off North American mom 'n pop joints, much in the same way that China pumps out crap better than we do.
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FunDem
"But what can we do when, unlike Europe, we don`t have a local independent baker or butcher or green grocer where we can buy fresh every day and not put the money in the pockets of people like John Mackey or Jimmy Pattison?"

This may be a total sidebar, but when exactly (and where exactly) were you in Europe last? Because unless you're talking about the pre-1980s or about some rural villages in Tuscany or the south of France, that's a pretty sizeable load of ... obsolete stereotypes. I'm from Europe and have just moved back here after several years living in Vancouver. And while I'm pretty ecstatic to be back in a real city (yep, no quotation marks) for almost every other reason, what I definitely miss about Vancouver - apart from the scenery - is the superior food culture. Independent artisan food producers are virtually extinct here and as far as urban centres go, North America, with culinary hotspots like New York, LA, San Francisco and, yes, Vancouver, have long surpassed Europe in both quality and variety of available foods - in both retail and gatronomy. *sidebar over*
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