Talk about "fighting" breast cancer

One of the documentaries I enjoyed watching this year was Pink Ribbons, Inc. Léa Pool's superb NFB film examined the corporatization of the symbolic pink ribbon and raised questions about how some donations are spent.

Several of the examples of "pinkwashing" highlighted in Pink Ribbons—ranging from KFC's pink Buckets for the Cure to a pink gun—were laughable and/or disgusting. Some pink products even contained possible carcinogens.

The latest, er, interesting "Power of Pink" initiative comes courtesy of a mixed-martial-arts organization based in Edmonton. In a news release sent out today (October 15), Maximum Fighting Championship says it will be "showcasing pink on fight night" in order to support the "fight to end breast cancer".

At MFC 35: Explosive Encounter on October 26, two of the ring ropes will be wrapped in pink tape, a pink ribbon will be combined with the MFC logo on the ring mat, pink tape will be on the fighters' gloves, and MFC staff will wear pink neckties.

"To help make an even bigger statement, we’re encouraging our fighters to wear pink during their walkout to the ring and to put the pink ribbon on their sponsorship banner," Mark Pavelich, owner and president of MFC, said in the release. "More pink means more support and awareness, and hopefully, one day a cure."

Some of the critics of "pinkwashing" featured in Pink Ribbons, I'm sure, would disagree with that statement.

In its release, MFC doesn't mention whether it will be making a donation to a particular breast-cancer organization. Or if it will be doing anything at the event to educate fight fans about preventing or living with the disease, which an average of 62 Canadian women find out they have every day.

But at least MFC has something going for it. Scientists haven't established any links between MMA and cancer.

You can follow Stephen Hui on Twitter, Facebook, and Pinterest.

Comments (0) Add New Comment
To prevent automated spam submissions leave this field empty.