A Telus solution to Vancouver Playhouse Theatre Company's money woes?
Far be it from me to suggest corporate sponsorship as the solution to, well, anything worth caring about. But it seems a certain corporate giant has $40 million sitting in a name-sponsorship fund somewhere after the B.C. Place debacle.
Let's just imagine for one moment Telus plunking $2 million a year into the Vancouver—I mean, Telus—Playhouse Theatre Company over 20 years.
Vancouver probably would have a brand-new Telus Playhouse sitting next to the QE, and theatre goers with Telus cellphone contracts would get their pick of seats. Then there'd be those giant electronic billboards outside the theatre. Erm, you get the picture.
But then, at least Hunchback wouldn't be the last the city saw of the Vancouver Playhouse Theatre Company.
(Telus: My coworker Miranda and I will settle for a one-percent naming consultant's fee.)