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Third season of The Cupcake Girls keeps Vancouver-based reality TV sweet
Friends and business partners Heather White and Lori Joyce star in The Cupcake Girls.
Vancouver has long been the backdrop to popular movies and television shows, whether they’re meant to be “set” in Vancouver or not—and let’s face it, most of the time, our city is a stand-in for places like L.A., Seattle, and Forks, Washington (thanks to Twilight).
Recently, Vancouver has become a hotbed for reality television shows, including Top Chef Canada, Gastown Gamble, The Bachelor Canada, Family Cook Off, and The Real Housewives of Vancouver. Add to the list, The Cupcake Girls, a Vancouver-based reality TV show that’s about to embark on its third season starting April 4 at 8 p.m. on W Network.
The Cupcake Girls stars Heather White and Lori Joyce, owners of the retro-inspired cupcake store Cupcakes, which first opened in Vancouver’s West End neighbourhood in 2002, and now includes seven locations across B.C. The reality series, which is produced by Canada's Force Four Entertainment, started in 2009 and won a Gemini Award for its first season, and season three features 16 new half-hour episodes.
In the third season, Heather and Lori must face lifestyle changes that have occurred in both their lives since they decided to go into business together a decade ago. At the start of the season, Heather has a new three-month-old baby and is planning her wedding, and Lori is pregnant with her second child. Meanwhile, these local entrepreneurs struggle to come up with new ideas for the business, while Cupcakes is planning for national expansion.
During season three, audiences will see Lori and Heather face the challenges of a very demanding sweet 16 party, plan Heather’s stagette and wedding, work on a charity event with Vancouver rocker Bif Naked, go through Lori’s pregnancy and baby delivery, and launch their brand in Toronto.
You can follow Michelle da Silva on Twitter at twitter.com/michdas.
I watched a few episodes: like a slow motion car wreck.
The poor, put-upon parents *still* have to put up with their spoilt brat; maybe that serves them right, dunno. I recall the other's parents getting the gift of a broken riding mower from their special princess.
I never could understand why these two would want to broadcast their ineptitude, their unprofessionalism, and their all round horridness. My original guess was due to needing extra money. Guess I was wrong about that, however it makes it even more puzzling.
Narcissism?
Um, you brought up "loser", so that would make you one. An illiterate one (really, you cannot spell "Yuck"?!? Idiot!)
No, no, yes, no. Idiot - none of that even matters. You have not addressed any of my points, just wet yourself in indignation. (Did I mention, you're an idiot?)
Apparently not. I've got you nailed though.
That's not my impression - I saw them go on a disastrous (manditory) staff camping trip (where they tried to exclude the transgender staff person!), visit one of their parents' house (and crash the ATV/tractor), etc.
The other woman's father threatened to quit. The mother seems not to enjoy her job for the cupcake co.
Really, it seems like it's funded by the competition to make them look bad.
It's human nature to rubberneck when passing by an accident...this is no different.
It would seem that way.
But, after all, that is the level of sophistication & IQ of the target demographic. (Hi Eyuk!)
"Yuck."
And these women have no filterwhen it comes to isolating certains segments of potential customers. During the episode where the one woman was seeking a home for her and her husband and future child, she drags her partner to a potential house to view and immediately, her partner puts down the house and the neighbourhood in Vancouver where the house is located. She goes on to mention how her friends would not want to come visit her friend in that neighbourhood and that she was above living in the area. Does this mean that the people in the area are also too good to shop in their store and buy their overpriced, average cupcakes too? In less than one minute, the partner was able, on TV and their own show, isolate an entirerange of customers because of where they lived. That is good business.
I have the pleasure of knowing (and working for) many women with stronger personalities and business sense than these two. They want to give us a reality show, make it unscripted. They want to sell the cupcakes (which are not that good), then lose the 'me-factor' and focus on the food and if they seek fulfillment, lose the show altogether and focus on the families, the cupcakes and the employees.
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