Tory Burch FEED tote has summer style in the bag

Check out the rustic chic of the new FEED tote designed by Tory Burch, not to mention its good cause.

Launching exclusively online at www.holtrenfrew.com/ and next Thursday (May 10) in the store, it's a mix of rough burlap and candy-coloured straps. We're picturing flip-flops, beach mats, and water bottles packing into this summery little styler.

The tote runs $50, with proceeds going straight to the FEED Foundation, which brings food to children around the world, as well as to Tory Burch Foundation, which provides economic opportunities to women and children in need in the U.S.

Holt Renfrew expects to raise $100,000 from the tote bags, which could translate into 500,000 meals for kids.