Vancouver Canucks to play at Rogers Arena for next 10 years
The Vancouver Canucks and Rogers Communications have entered into a 10-year agreement that will see the communications giant assume naming rights to the city's most-prominent sports arena and concert facility.
No financial details of the arrangement have been revealed, but the building that was known since its 1995 inception as General Motors Place will now be called Rogers Arena.
The Canucks and Rogers are already partners in terms of the team's major regional television deal, with 45 of the club's game shown locally on Rogers Sportsnet last season.
Rogers is heavily invested in professional sports, owning the Toronto Blue Jays along with the Rogers Centre, the baseball team's home field that was once known as the Skydome.