Rubbing their noses in it teaches them nothing other than that you're an asshole.

Dogs have no short-term memory, so the rubbing-nose trick has limited usefulness. Catching them in the act works best for negative reinforcement.

Would work a treat on humans, though. Too bad it's illegal (assault, etc.).

Picking up dog crap is a municipal obligation, nothing anyone has to do naturally. So, the only obligation is to pay the fine if duly convicted.

Yes, it's funny to think of someone rubbing a human's nose in doody. But if that's actually your strategy for animal training, you're an idiot. Unless they are in the stages of potty training, there are other factors at work when an animal goes to the bathroom on the floor. They could be sick or plain mad at you. And rubbing their face in their business won't make the animal less sick or less mad. Find a better way to understand your pet.

I'm sorry to hear that anyone still believes rubbing a dog's nose in it's own feces is a legit, corrective move. It's more likely to cause further behavioural issues. Dogs generally drop it the house because they:
-didn't get outside in time, esp. if owner is at work all day
-are distressed about something and it's being expressed in this behaviour
-are ill
-weren't trained properly in the first place
Dogs also need to be caught in the act to understand what they are being chastised for, otherwise, they can't always connect the crime with the punishment, your displeasure.
Please reconsider. Onus is on the pet owner to figure out what's up and correct it accordingly.

Wow you really are a piece of shit... that's fabulous. Perry Farrell wrote a song about pets which is cool. You are not cool and you would not be a good pet.

I really don't know where this meme that animals don't have much memory comes from, but it's nonsense.

Critters can find their way back to a food or water source, can migrate thousands of kilometres back and forth, and so on.

Really, evolution selects for those than can remember where or how to get food and other necessities.

I've seen it stated that "if you don't discipline your dog immediately, then they can't connect the discipline to the bad act. They only remember 0.6 seconds."

Zero point six seconds?!? How would one even begin measuring something like that to such precision?

If dogs had such bad memory then they would forget who you are while you're away at work.

Give them at least some credit.

Oh, and OP, unless you're 100% sure that that your pet is doing its business indoors purely out of spite then you're handling it in an awful manner.

If the dog pooped out of desperation, and you come along and rub its nose in it, that's just plain cruel.

Rubbing the owners' noses in it when they studiously ignore their dogs' pooping outdoors? That's perfectly humorous retribution, though possibly a wee bit illegal.

Make 'em pick it up bare-handed and pocket it instead.

I am a cat person. He craps in his litter box and every few days I dump it out, put in fresh kitty litter, and that's it. I could never rub his nose in it, my cat owns my ass !

I wonder if humans ever take a spite-poop. When did we lose this behavior, developmentally?

@AnimalsDO

This is simply wrong. Not the short-term kind we're talking about here.

Research using CT scans of dog brains suggests that, while the species certainly has the capacity to learn, it does not associate short-term events that are separated by even short time periods (as short as a few seconds) as closely as all that. Dogs lack the structures that would enable that functionality.

This is why rubbing the dog's nose in its own feces does NOT produce that learning experience. If the negative stimulus is not administered within as little as 5 seconds of the act, the dog's attention has moved on, and the stimulus will not be related to the event.

It's not a meme. There is data on this.