Ford C-Max Hybrid is a heavy contender in the hybrid market

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The Lowdown

Engine: 2.0-litre four-cylinder with electric motor and lithium-ion battery pack

Transmission: CVT

Drive: Front-wheel drive

Horsepower: 188 horsepower net

Torque: 129 foot-pounds at 4,000 rpm

Base Price: $30,119; as tested $34,749

Fuel Economy: 4.0 litres per 100 kilometres city, 4.1 highway; regular fuel

Alternatives: Honda Insight, Honda Civic Hybrid, Toyota Prius V, Toyota Prius C, Toyota Camry Hybrid, Chevrolet Volt, Hyundai Sonata Hybrid, Kia Optima Hybrid

The first thing to report about the Ford C-Max Hybrid is that it is not one of the vehicles eligible for a government rebate. That would be the C-Max Energi—among others.

The second thing is that the rebate program is scheduled to shut down at the end of March, although that may change.

The third thing is that another Ford model eligible for this rebate is the Focus Electric, which I was originally scheduled to drive but missed out on because it wasn’t working.

Apparently the charging unit onboard the car wasn’t functioning, and it couldn’t be recharged. It was dead in the water, which confirmed my deepest fears about all-electric cars: they are not ready for prime time simply because of fundamentally flawed battery technology that’s just not up to speed.

As it turns out, the C-Max Hybrid probably makes more sense anyway. For one thing, it costs at least $10,000 less than the Energi and the Focus Electric; for another, it doesn’t need to be plugged in for a recharge because, like a proper hybrid, it recharges itself.

Last but not least, it’s fun to drive. This is largely thanks to a purported 188-horsepower hybrid drive that’s similar to the unit utilized in Ford’s Fusion Hybrid. In the 1,640-kilogram C-Max, it gives the car a bit of a performance dimension and it has some snap. Unofficial acceleration runs revealed zero to 100 kilometres per hour times in the eight- to 10-second range, which, for a sensible-shoes hybrid, is pretty decent. Faster than the Toyota Prius, for example.

With a 2.0-litre engine mated to an electric motor and a lithium-ion battery pack for motivation, Ford is claiming that the C-Max can run on pure battery power up to about 100 kilometres per hour. That was not my experience, but 80 kilometres per hour is definitely within the ballpark, which gives it a leg up on most of the competition right out of the gate. The transition between battery and internal-combustion power while on the highway is unobtrusive, and on that score the C-Max is as refined as the Prius.

As with the Prius, the engine in the C-Max employs Atkinson technology, which, in a nutshell, means the valves stay open a smidgen longer to increase engine efficiency and improve fuel economy. This is usually at the expense of performance, but in this application it doesn’t seem to make much of a difference.

It’d be groovy if the C-Max had a proper transmission instead of a CVT, but there it is. I suspect Ford’s thinking here is that the CVT reduces overall weight, and anyway most buyers in this segment of the market don’t care one way or the other.

Elsewhere, the C-Max is well kitted-out. Standard equipment includes the usual roster of convenience features such as tilt/telescoping steering, air conditioning, split/folding rear seat, one-touch up/down power front windows, speed-sensitive volume control on the stereo, and Ford’s dumbed-down Sync/MyTouch system. My tester, an SEL, also came with a rear-view camera, keyless start, an upgraded sound system, and Ford’s cool power remote tailgate feature. This last item is pretty slick: if you’ve got an armful of groceries and need to get the back hatch open, just stick your foot under the rear of the car, and presto. Nice. It doesn’t work until the car has been unlocked, so you still have to get out your remote key fob, but a good idea nonetheless. All of these goodies come with the “Equipment Group package 303A” and will set you back an additional $2,500.

Inside, there’s all kinds of room. The C-Max can seat five, and with the back seat folded, 1,538 litres of cargo space is revealed. By way of comparison, a Prius V boasts 1,900 litres of room.

Speaking of the Prius V, according to Natural Resources Canada, it delivers 4.3 litres per 100 kilometres in town and 4.8 on the highway. The C-Max, by comparison, is apparently slightly thriftier, at 4.0 and 4.1, respectively. So it would seem to have the edge there. Pricewise, the C-Max and the Prius V both start in the $27,000 range. My fully equipped SEL came in at just under $35,000, which, again, is comparable to a middle-range “Luxury” Prius V.

Which one would I choose? I don’t know, but the point, it seems to me, is that there actually is a choice. Toyota has pretty much had the hybrid market all to itself up until now. Various competitors such as Honda and Hyundai have come forward, but none have been able to mount a proper challenge to the Prius and go head to head with it.

The C-Max may signal an end to that.

Comments (5) Add New Comment
Ronald Kramer
Open letter to Ford:

I thought my 2013 C-MAX would be a Prius Killer? NOT! As a returning Ford buyer I feel deceived. I want to support US companies and US jobs. What was Ford thinking when they published 47/ 47/47 estimates? Based on the advertised EPA estimates, I would have been ok with low 40's but 28-33 mpg is not even in the ballpark. This is not an issue about EPA testing standards, but rather an issue about setting false customer expectations in order to promote sales. Ford's "47MPG" marketing campaign tarnished what should have been the roll out of a truly remarkable vehicle, the CMAX. Real world MPG estimates should have been promoted in the mid-30's. No one would have questioned those numbers and the CMAX would have received the accolades it deserves. How these MPG estimates made it through Ford corporate is beyond me! Maybe it was the rush to go to market? I have been accused of not knowing how to drive hybrid. For the record, during the last three years I have leased both a 2010 Prius and 2010 Honda Insight Hybrid, and consider myself an experienced hyper-miler. My mileage in the Prius is 50 plus, the Insight is 40 plus. The C-MAX is a well-built car, with extremely inflated EPA estimates. I respectfully request that this matter be investigated as soon as possible. My efforts to deal with this locally and through Ford customer service have frustrated me to no end. The constant response? "You need to learn to how to drive hybrid type of vehicle ". Is there a difference how I drive Prius Hybrid vs. the CMAX hybrid? I think we all know the answer to that. I need someone at Ford to reach out to me and assist in a proactive manner so we can put this matter to rest.

Ronald Kramer Yankee Ford Customer
South Portland, Maine
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Rating: -14
ACMESalesRep
“Apparently the charging unit onboard the car wasn’t functioning, and it couldn’t be recharged. It was dead in the water, which confirmed my deepest fears about all-electric cars: they are not ready for prime time simply because of fundamentally flawed battery technology that’s just not up to speed.”

Except it wasn't a faulty battery; it was a faulty charger, per your own description.
7
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Rating: -14
ACMESalesRep
One other thing: You don't have to “get out your remote key fob” to unlock the doors. It's a keyless system. Having it in your pocket as you approach the car should be sufficient.
4
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Rating: -16
BilboBaggins
ACMESalesRep: If the battery had been a proper one to begin with, it wouldn't have needed a re-charge, now would it? Think before you post.
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Rating: -18
Chris
After about 1500km on my C-Max, I'm getting about 40 mpg. Getting those numbers in the break in period is awesome. There's no way that 47 is attainable, but Ford is not exaggerating any more than the other manufacturers.
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Rating: -8
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