Twitter talks about taking the company public on stock exchange
There's nothing "confidential" about putting anything on Twitter.
That's especially true when it comes to the future of this social-media platform.
The San Francisco–based company tweeted that it has submitted documents to the U.S. Securities and Exchange Commission in advance of going public.
Because it has less than $1 billion in revenue, Twitter is not required to disclose these regulatory filings.
According to an eMarketer report earlier this year, Twitter's revenue will reach $582.8 million this year and approach $1 billion in 2014.
That article suggested that Twitter's greatest incremental growth will come from advertising on mobile devices. The forecast is for annual revenue of $1.33 billion by 2015.
Of course, that's conditional on no other social-media sensation bursting onto the scene and turning Twitter into the next Myspace.
The last big social-media IPO involved Facebook, which did a face plant after going public at $38 per share in May 2012. The price dropped to $17.58 by September of that year.
Since then, Facebook shares have shot up. And today, the stock surpassed the record high of $45 on the first day of trading.
Perhaps this explains the timing of the Twitter announcement.