Vancouver-based Clearly launches biodegradable eyewear line

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      Online eyewear provider Clearly has launched its first ecofriendly collection: six unisex frames crafted from a biodegradable acetate that are broken down once wearers decide to move on to a different style.

      Titled Main + Central, the line was developed in-house at Clearly’s Vancouver HQ. Named after the days of the week—with Saturday and Sunday being represented by the oversized "Weekend"—the frames are available in black, brown, teal, and transparent shades and small, medium, and large sizes. Shapes range from subtle cat-eyes to square aviators.

      Available in a special grey hue, the "Wednesday" style is the result of a collaboration between Clearly and Canadian social enterprise Me to We. A portion of proceeds from these glasses support the livelhoods of residents in need in Kenya, Haiti, and more. Glasses from the line start at $50 ad may be fitted with prescription or UV-protective lenses.

      If the customer decides to replace their Main + Central glasses, the frames may be sent back to Clearly. The company then delivers them to a recycling facility where the acetate is grinded and the metal is removed. After 18 months, the material will biodegrade naturally in a biomass processor. A five-follar credit will be given to the wearer after the return of each pair.

      “Our customers are passionate about social responsibility so this is one of the many aspects that we took into account during the design process,” Erin Taylor-Mitchell, Clearly’s senior manager of product and brand, said in a release.

      This is the first eco-conscious eyewear collection designed and launched by Clearly. Founded in 2000, the company was a leader in the online contact lens market before branching out to carry a variety of designer and in-house frames and sunglasses. It operates three brick-and-mortar stores in Canada, including locations on Robson Street and in Kitsilano.

      Check out a few of our favourite styles from Clearly's Main + Central collection below.

      Main + Central Thursday in crystal, $50
      Main + Central Tuesday in brown, $50
      Main + Central x Me to We Wednesday in grey, $50
      Main + Central Weekend in black, $50

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