Panty by Post delivers sexy lingerie to your doorstep

The idea was born after Grunberg spent a summer abroad in France. French women are always so beautiful and put together, she wondered what their fashion secret was. Their secret, she decided, must be their panties.

“We had this idea that if we had X-ray vision glasses we would see every French woman would be wearing beautiful lingerie,” Sholzberg said in a phone interview with the Straight.

The girls wanted their product to be a fun and playful way for women to unleash their inner sex kitten. For inspiration, they went straight to the source—their own panty drawers.

“When we looked through our favourites, we realized that we wanted something fun, durable, sexy, and economical, and each time the tag was from Blush Lingerie,” said Sholzberg.

They decided to go with the Montreal-based boutique as their supplier of flirty vintage-chic sans the hefty price tag of Parisian designers.

Whether it’s a one-time surprise or a year’s worth of monthly panties you want, the Panty by Post process is easy to master. Select from an array of different cuts and colours, and Sholzberg and Grunberg do the rest.

While it may seem strange to let complete strangers pick out your delicates, the business encourages customers to e-mail any requests or panty preferences they may have. I, for one, went for the sassy French cut bodice with lacing up the back.

With each new order, Sholzberg and Grunberg come to know their clients, if only through their undergarments.

“We are developing relationships with our clients, and now when I go to pick out a panty, I take the time to find the perfect ones,” Sholzberg said.

This new venture is just the beginning for these two ambitious ladies, who have plans to expand their line with some of their own panty designs.

“We want to have a designer come in and incorporate our design ideas,” Sholzberg explained. “We’ve learned so much already that we think it’s the next step.”

One thing is certain, whether it’s a treat for yourself or a naughty gift for someone else, they’ve got your ass covered.