Social for enterprise: why it’s important
When many of you read the title of this post, you will immediately think about online marketing through social channels such as Facebook and Twitter. However, today I am going to look at social for the enterprise from a different angle. This isn’t about generating leads, tracking conversions, and generating revenue. This is about building a socially integrated culture where all employees coexist within a transparent ecosystem.
How many of you have worked in organizations where the left hand isn’t talking to the right hand? How much productivity is lost by having to chase down the one person that has the right piece of information you need? How well do you really know your coworkers outside of work? Work can sometimes get to a robotic state. Yes, you will experience your typical work functions on a quarterly basis, but outside of that, there are not a lot of organizations that provide an avenue for a socially connected work culture.
This is where platforms like Yammer and other private corporate social network platforms can play an integral part of becoming the gateway for your enterprise social efforts. These tools allow you to easily deploy and manage a corporate social network that will introduce a new way of communicating with staff and business units, providing you with real-time access to a plethora of valuable information.
This real-time information is the pulse of your business, the beat of your culture, and it provides a transparent way for people to collaborate across departments, cities, and even continents. Employees can share status updates on a project, personal milestones, real-time whereabouts, and even contribute information to business-unit-specific groups, which allows you to filter and process information in a concise manner. You can only imagine the efficiencies to be gained from having a socially connected work culture, and I have seen this first hand.
Social isn’t just about generating revenue. It is just as much about building relationships, internal awareness, and personal connections, and there is tremendous value in taking this approach and applying it to your internal customers. A socially connected work culture is critical in keeping the right people on the boat rowing in the same direction.